AutoTrader.com
AutoTrader.com operates an online automotive marketplace that connects car dealers with consumers, offering digital advertising, listings, and lead-generation solutions for new and used vehicles. Through its B2B platform, it provides dealers and automotive partners with marketing, merchandising, and data tools to promote inventory and manage demand. The company generates revenue primarily from subscription listing packages, advertising products, and related digital marketing services sold to dealerships and OEMs.
- Digital & Marketing Agency Services
- IT Consulting & Implementation
- Revenue
- $1.6B
- Employees
- 3,500
- Founded
- 1997
- Headquarters
- Atlanta, United States of America
What 8 Arbolus experts think of AutoTrader.com
NPS distribution is positive, with scores ranging from 7 to 10 across the sample and a mean NPS of approximately 8.2. Renewal intent is strong: 100% of respondents who answered the question intend to renew. All users are in the more-than-one-year implementation stage, showing exceptional stickiness. The overall theme is high satisfaction and adoption stability within the automotive retail segment.Overall Customer Sentiment: Positive
Who reviewed AutoTrader.com
- C-Suite 83% (7)
- Director 17% (1)
Employer names and spend open once the report publishes.
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Sentiment
37 Net Promoter Score, from 8 scored reviews- Promoters 3
- Passives 5
- Detractors 0
Cumulative NPS by month
+0 over 4 months- Jul 8
- Nov 8
- Jun 8
- Sep 8
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 37 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 100%Plan to renew, by seniority
- 100% 4 answers
- 100% 1 answer
- 8.2/10 Average score from customers who will renew
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