For competitive intelligence and product marketing

See why customers choose your competitors

Win/loss interviews take weeks and cover a handful of deals. See what your competitors' customers say about them: NPS and its monthly trend, the themes they praise and criticise, and the alternatives they weighed. Sharpen battlecards, positioning and messaging with attributable customer reviews instead of guesswork.

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What you see on company pages

Rival weak spots

Criticised themes and customer quotes that show where a competitor lets its customers down.
Real shortlists

The alternatives customers considered, showing which vendors you meet in actual evaluations.
Monthly momentum

An NPS trend that shows whether a rival's customer base is warming up or cooling off.

How competitive teams use it

Build sharper battlecards

Replace assumptions with customer words. Take the themes customers criticise about a competitor, with quotes tagged by reviewer job title and seniority, and turn them into objection handling your sales team can trust. Refresh cards as NPS trends shift, not once a year.
Spot displacement opportunities

A competitor with a falling NPS and weak renewal intent among senior customers may have a customer base open to switching. Catch those signals early, see which alternatives those customers already considered, and aim campaigns at the roles and segments most likely to move.
Test your positioning

Check whether your messaging matches what customers value. Compare praised themes across you and your rivals to find the strengths customers actually notice, and the gaps nobody owns yet. Back new positioning with attributable customer reviews rather than internal opinion, and share the same evidence with product and sales so every team argues from one customer view.