Semrush
Semrush is a SaaS platform that provides search engine marketing, SEO, content marketing, and competitive intelligence tools to help businesses improve their online visibility and acquire customers through digital channels. Its subscription-based software is used by marketers, agencies, and in-house teams to research keywords, analyze competitors, optimize content, and track performance across search, social, and advertising. The company generates revenue primarily through tiered software subscriptions and related add-on services.
- SEO & Content Marketing
- Marketing Analytics & Attribution
- Sales Intelligence & Prospecting
- Revenue
- $320.0M
- Employees
- 1,500
- Founded
- 2008
- Headquarters
- Boston, United States of America
What 151 Arbolus experts think of Semrush
NPS scores are overwhelmingly positive, with nearly 70% of respondents scoring Semrush an 8 or higher. Renewal intention is strong among higher-spend accounts, while some price-sensitive users express uncertainty or negative renewal sentiment. Stickiness is high, with the vast majority using Semrush for more than one year and integrating it deeply into marketing operations. Key expert feedback highlights the platform's broad utility, direct impact on organic traffic, and value in consolidating various SEO tasks, with cost and learning curve noted as the main drawbacks.Overall Customer Sentiment: Positive
Who reviewed Semrush
- C-Suite 61% (92)
- Director 27% (41)
- Manager 12% (18)
Employer names and spend open in the full report, along with the other 148 customers.
Everything 151 customers told us about Semrush.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
35 Net Promoter Score, from 151 scored reviews- Promoters 70
- Passives 65
- Detractors 16
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 3 reviews, accumulated up to each month. Category median 35 across 3 companies.
Praised
- Comprehensive SEO Platform
- All-in-One Value
- Driving Marketing Performance
- Lower-Cost AI Competition
Criticised
- Cost and Tiering
- Learning Curve
- Data Validation Needed
- Loss of Data Leadership
What customers say
Renewal intent
Plan to renew 58%Plan to renew, by seniority
- 55% 40 answers
- 67% 21 answers
- 75% 4 answers
- 25% 4 answers
- 8.5/10 Average score from customers who will renew
- 7.7/10 Average score from undecided customers
- 6.5/10 Average score from customers not renewing
Top alternatives
Most weighed by Semrush customers
Report
More in Data & Analytics and Marketing & Advertising
Other companies in both categories with a customer report.
For people who use Semrush
Do you use Semrush at work?
Share your software review and get matched to paid projects. Arbolus pays you every time a client reads your review.
- 151 customers of Semrush have already contributed
Takes a few minutes. Your identity stays anonymous.