The Trade Desk
The Trade Desk is a global technology company that provides a cloud-based demand-side platform that enables advertisers and agencies to plan, buy, and optimize digital advertising campaigns across channels such as display, video, audio, mobile, and connected TV. Its platform uses data-driven decisioning and real-time bidding to help clients target audiences and measure performance across the open internet. The company generates revenue primarily through fees on media spend transacted through its platform.
- Marketing Analytics & Attribution
- Marketing Automation
- Data Integration & ETL
- Revenue
- $2.0B
- Employees
- 3,200
- Founded
- 2009
- Headquarters
- Ventura, United States of America
What 95 Arbolus experts think of The Trade Desk
NPS distribution is highly positive, with multiple experts giving scores of 9 or 10, concentrated among senior marketing and programmatic leaders. Renewal intent is strong, especially in higher spend brackets and influencer roles, while a small segment of users and mid-level managers express uncertainty due to cost or learning curve concerns. Implementation stage data shows the majority of customers are mature (more than one year), reinforcing product stickiness. Participants consistently cite omnichannel reach, transparency, and unified access as top benefits, while premium pricing and intense technical requirements are the most frequent negatives.Overall Customer Sentiment: Positive
Who reviewed The Trade Desk
- C-Suite 48% (46)
- Director 43% (41)
- Manager 10% (10)
Employer names and spend open in the full report, along with the other 92 customers.
Everything 95 customers told us about The Trade Desk.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
35 Net Promoter Score, from 95 scored reviews- Promoters 41
- Passives 47
- Detractors 7
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 7 reviews, accumulated up to each month. Category median 35 across 7 companies.
Praised
- Transparency and Independence
- Advanced Targeting and Optimization
- Unified Omnichannel Platform
- Simplify Onboarding for SMEs
Criticised
- Pricing and Cost Sensitivity
- Dominance of Walled Gardens
- Technical Overhead and AI
- Missing Proprietary Data
What customers say
Renewal intent
Plan to renew 65%Plan to renew, by seniority
- 61% 31 answers
- 66% 29 answers
- 100% 1 answer
- 100% 1 answer
- 8.6/10 Average score from customers who will renew
- 7.3/10 Average score from undecided customers
- 4/10 Average score from customers not renewing
Top alternatives
Most weighed by The Trade Desk customers
Report
More in Data & Analytics and Marketing & Advertising
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For people who use The Trade Desk
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