StackAdapt

stackadapt.com · Toronto, Canada

StackAdapt is a programmatic advertising platform that helps brands and agencies plan, execute, and optimize digital campaigns across channels such as native, display, video, connected TV, and audio. Its self-serve software uses machine learning to support audience targeting, bidding, and performance measurement, generating revenue through SaaS and media-buying fees. The company primarily serves marketers and media agencies seeking data-driven, multi-channel campaign management.

  • Marketing Automation
  • Marketing Analytics & Attribution
Revenue
$130.0M
Employees
650
Founded
2014
Headquarters
Toronto, Canada

What 23 Arbolus experts think of StackAdapt

NPS is primarily strong across the sample, with 42% of respondents rating StackAdapt a 9 or 10, and high-spend, long-term clients expressing stronger satisfaction. Renewal intent is high among larger and more established customers, while lower-spend and newer accounts show more uncertainty. Stickiness is best among customers with more than one year of implementation, who also show a higher rate of advocacy. Key themes include sustained satisfaction among Influencer personas, correlation of higher NPS with higher spend, and low negative outlier presence.Overall Customer Sentiment: Positive

Who reviewed StackAdapt

Total customers 23 19 current · 4 former
Reviews growth +11 in six months
Seniority of respondents
  • C-Suite 45% (10)
  • Director 45% (10)
  • Manager 10% (2)
Not specified C-Suite NPS 8 Undecided
Marketing Leader C-Suite NPS 6 Undecided
Revenue Leader Director NPS 8 Will renew

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Sentiment

30 Net Promoter Score, from 23 scored reviews
  • Promoters 11
  • Passives 8
  • Detractors 4

Cumulative NPS by month

+0 over 6 months
  • Nov 8
  • Mar 9
  • May 9
  • Jun 9
  • Jul 8
  • Sep 8

Net Promoter Score across 5 reviews, accumulated up to each month. Category median 20 across 5 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 71%
  • Will renew 12
  • Undecided 5
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 67% 6 answers
  • Director 67% 9 answers
  • Not specified 100% 2 answers
  • 8.4/10 Average score from customers who will renew
  • 7.8/10 Average score from undecided customers

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