Simpli.fi
Simpli.fi is a programmatic advertising and ad tech company that provides localized display, video, CTV/OTT, and mobile advertising solutions for agencies, brands, and media companies. Its platform uses unstructured data and real-time bidding to enable audience targeting, campaign optimization, and reporting across digital channels, with a focus on local and addressable advertising at scale. The company generates revenue by selling its software and media execution services on a managed and self-serve basis.
- Revenue
- $180.0M
- Employees
- 650
- Founded
- 2010
- Headquarters
- Fort Worth, United States of America
What 12 Arbolus experts think of Simpli.fi
NPS scores show a broad but middling range (2 to 10), with only one clear Promoter (NPS 10). Renewal intent is highly uncertain: 50% Not Sure, 20% No, 10% Yes, and 20% unspecified. Implementation stages are mixed: 30% Pilot, 30% Less Than 1 Year, 30% More Than 1 Year, and 10% Offboarding. Core themes are: moderate satisfaction, high ambiguity in renewal, and inconsistent loyalty.Overall Customer Sentiment: Neutral
Who reviewed Simpli.fi
- C-Suite 55% (7)
- Director 45% (5)
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Sentiment
-33 Net Promoter Score, from 12 scored reviews- Promoters 1
- Passives 6
- Detractors 5
Cumulative NPS by month
-2 over 6 months- Feb 8
- Mar 8
- Apr 7
- May 7
- Jul 6
- Aug 6
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 1 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 14%Plan to renew, by seniority
- 0% 2 answers
- 25% 4 answers
- 0% 1 answer
- 8/10 Average score from customers who will renew
- 5.5/10 Average score from undecided customers
- 5/10 Average score from customers not renewing
Top alternatives
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