SNAPCHAT
Snapchat is a social media and messaging platform operated by Snap Inc. that allows users to share photos, videos, and messages that often disappear after viewing, along with stories, maps, and augmented reality lenses. The company generates revenue primarily through digital advertising products, including self-serve ad tools for brands and agencies, and through in-app purchases and subscriptions.
- Revenue
- $5.0B
- Employees
- 5,300
- Founded
- 2011
- Headquarters
- Santa Monica, United States of America
What 55 Arbolus experts think of SNAPCHAT
NPS scores are clustered in the high range, with most ratings between 7 and 10, and only a few notable detractors. Renewal intent is strong among influencers and users who report Snapchat as essential for daily communication or Gen Z engagement, while a minority signal switching risk due to ad overload and content issues. Most users are at MoreThan1Year implementation, with limited evidence of churn. Leading sentiment themes are high satisfaction with visual communication, AR features, and friend connectivity, with consistent concerns around ad intrusiveness and content relevance. Overall Customer Sentiment: Positive
Who reviewed SNAPCHAT
- C-Suite 59% (32)
- Director 12% (7)
- Manager 29% (16)
Employer names and spend open in the full report, along with the other 52 customers.
Everything 55 customers told us about SNAPCHAT.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
43 Net Promoter Score, from 55 scored reviews- Promoters 33
- Passives 13
- Detractors 9
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 60 across 2 companies.
Praised
- Expand Core Audiences
- Stronger Analytics for Brands
- Reduce Platform Bloat
- Authentic, Private Communication
Criticised
- Ad and Content Overload
- Narrow User Appeal
- Platform Bloat and Performance
- Content and Platform Switching Risk
What customers say
Renewal intent
Plan to renew 91%Plan to renew, by seniority
- 100% 6 answers
- 50% 2 answers
- 100% 2 answers
- 100% 1 answer
- 8.8/10 Average score from customers who will renew
- 8/10 Average score from customers not renewing
Top alternatives
Most weighed by SNAPCHAT customers
Report
More in Workplace & Productivity and Marketing & Advertising
Other companies in both categories with a customer report.
For people who use SNAPCHAT
Do you use SNAPCHAT at work?
Share your software review and get matched to paid projects. Arbolus pays you every time a client reads your review.
- 55 customers of SNAPCHAT have already contributed
Takes a few minutes. Your identity stays anonymous.