For investors and deal teams

Customer evidence before you commit capital

See how customers rate a software company before the first management meeting. Company pages show NPS and its monthly trend, renewal intent by seniority and the alternatives customers weighed, all from attributable customer reviews. Use it to pressure test the equity story and decide where to dig deeper.

What you see on company pages

How investors use it

  1. Screen targets early

    Before spending on outside advisers, check how customers rate a target and its closest rivals. NPS, renewal intent and the alternatives customers weighed give a fast read on product strength, so the deal team can drop weak opportunities sooner and focus diligence time on the companies worth pursuing.

  2. Pressure test the equity story

    Management decks promise sticky customers and clear differentiation. Compare those claims with what customers actually say: whether senior buyers intend to renew, which themes they praise and criticise, and which competitors they evaluated. Every gap between the pitch and the customer view becomes a question for the next management session.

  3. Monitor portfolio companies

    After close, track how customers feel about portfolio companies and their competitors. A falling NPS trend or growing criticism of pricing or support can flag churn risk early. When the board needs more depth, the full Customer Report adds employer names and spend.

Where customer loyalty shapes valuation

Start with the categories where customer loyalty shapes valuation.

24 companies across data, security and fintech

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