Avalara
Avalara provides cloud-based tax compliance software that automates sales and use tax calculation, filing, and remittance for businesses of all sizes, integrating with e-commerce, ERP, billing, and point-of-sale systems. The company offers subscription-based products and related services that help customers manage indirect tax, VAT, excise, and other transaction taxes across multiple jurisdictions. Avalara generates revenue primarily through recurring software subscriptions, transaction-based fees, and professional services for tax content and compliance setup.
- Tax Automation
- Accounting & Bookkeeping Software
- E-commerce Platforms & Storefronts
- Revenue
- $1.0B
- Employees
- 5,000
- Founded
- 2004
- Headquarters
- Seattle, United States of America
What 104 Arbolus experts think of Avalara
NPS scores are predominantly positive, with over two-thirds of responses >=8 and several 10s, indicating high satisfaction among finance and IT leaders. Renewal intent is strong in the high and mid-spend segments, especially for organizations with complex compliance needs. Most customers report being in mature implementation stages (>1 year), correlating with higher satisfaction and renewal certainty. Key themes from qualitative feedback stress automation, integration, reliable coverage, and compliance confidence as drivers of satisfaction, while cost and occasional support issues are minor concerns.Overall Customer Sentiment: Positive
Who reviewed Avalara
- C-Suite 72% (75)
- Director 23% (24)
- Manager 6% (6)
Employer names and spend open in the full report, along with the other 101 customers.
Everything 104 customers told us about Avalara.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
17 Net Promoter Score, from 104 scored reviews- Promoters 40
- Passives 42
- Detractors 22
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 11 reviews, accumulated up to each month. Category median 25 across 11 companies.
Praised
- AI-Driven Compliance Improvements
- Onboarding Process Simplification
- Advanced Analytics Development
- Reliable Global Compliance
Criticised
- Regulatory Complexity Risk
- Competitive Pricing Pressure
- AI-Driven Disruption
- Support Experience Varies
What customers say
Renewal intent
Plan to renew 60%Plan to renew, by seniority
- 61% 51 answers
- 53% 17 answers
- 100% 3 answers
- 50% 2 answers
- 8.4/10 Average score from customers who will renew
- 7.2/10 Average score from undecided customers
- 5.5/10 Average score from customers not renewing
Top alternatives
Most weighed by Avalara customers
Report
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