Aviva
Aviva plc is a multinational insurance, savings, and retirement provider that offers life and general insurance, pensions, annuities, and asset management services to individuals, employers, and institutions. The company generates revenue primarily through insurance premiums, investment income on managed assets, and fees on retirement and savings products. It operates mainly in the UK, Ireland, and Canada with additional international operations.
- Revenue
- $23.0B
- Employees
- 22,000
- Founded
- 2000
- Headquarters
- Londonderry County Borough, United Kingdom
What 25 Arbolus experts think of Aviva
NPS scores cluster tightly around 8-9 for most experts, with many Influencers and Users assigning high marks. Only one User expressed a significantly lower NPS (4) due to dissatisfaction with digital experience. Renewal intent is universally positive among high spenders and Influencers, with a minority (notably two Users) indicating possible non-renewal due to digital and service workflow frustrations. Stickiness is very strong, with nearly 100% reporting over a year of adoption, reflecting insurance contract commitments. Expert feedback highlights Aviva’s financial stability, long-term security, and breadth of offerings as positives, with digital agility and responsiveness highlighted as main improvement areas.Overall Customer Sentiment: Positive
Who reviewed Aviva
- C-Suite 57% (14)
- Director 30% (8)
- Manager 13% (3)
Employer names and spend open in the full report, along with the other 22 customers.
Everything 25 customers told us about Aviva.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
36 Net Promoter Score, from 25 scored reviews- Promoters 10
- Passives 14
- Detractors 1
Cumulative NPS by month
+0 over 6 months- Apr 8
- May 9
- Jun 9
- Jul 8
- Aug 8
- Sep 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 38 across 2 companies.
Praised
- Simplifying Policy Communication
- Personalized Policy Experience
- Digital Self-Service Upgrade
- Financial Protection and Security
Criticised
- Slow Service and Limited Responsiveness
- Complex Policy Terms
- Frustrating Digital Experience
- Digital-First Competitors
What customers say
Renewal intent
Plan to renew 71%Plan to renew, by seniority
- 100% 2 answers
- 75% 4 answers
- 0% 1 answer
- 8.4/10 Average score from customers who will renew
- 8/10 Average score from customers not renewing
Top alternatives
Most weighed by Aviva customers
Report
More in Financial Services & Payments
Other companies in Financial Services & Payments with a customer report.
For people who use Aviva
Do you use Aviva at work?
Share your software review and get matched to paid projects. Arbolus pays you every time a client reads your review.
- 25 customers of Aviva have already contributed
Takes a few minutes. Your identity stays anonymous.