Arbolus Intelligence

Klaviyo

klaviyo.com · Boston, United States of America

Klaviyo is a marketing automation and customer data platform that helps e-commerce and digital brands collect, unify, and activate customer data to run targeted email, SMS, and other lifecycle campaigns. Its SaaS platform integrates with commerce and payment systems to enable segmentation, personalization, and analytics that drive repeat purchases and customer retention. The company generates revenue through subscription fees based on contact volumes, channels used, and feature tiers.

  • Marketing Automation
  • Customer Data Platform
  • Email Marketing
Listed in
Revenue
$810.0M
Employees
2,000
Founded
2012
Headquarters
Boston, United States of America

What 84 Arbolus experts think of Klaviyo

NPS responses for Klaviyo are concentrated in the 8–10 range, signaling widespread customer enthusiasm, with most experts indicating renewal intent or high probability to renew. Stickiness is strong, with the majority of users in the MoreThan1Year implementation stage. Key feedback themes are ease of use, powerful segmentation, reliable automation, and seamless integration, though cost escalation and learning curve are noted weaknesses.Overall Customer Sentiment: Positive

Who reviewed Klaviyo

Total customers 84 73 current · 11 former
Reviews growth +36 in six months
Seniority of respondents
  • C-Suite 62% (52)
  • Director 30% (25)
  • Manager 8% (7)
Revenue Partner C-Suite NPS 9 Undecided Submitted Dec 2025
Founder C-Suite NPS 9 Will renew Submitted Jul 2026
Founder C-Suite NPS 10 Will renew Submitted Oct 2025

Employer names and spend open in the full report, along with the other 81 customers.

Everything 84 customers told us about Klaviyo.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

47 Net Promoter Score, from 84 scored reviews
  • Promoters 46
  • Passives 32
  • Detractors 6

Cumulative NPS by month

+0 over 6 months
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 14 reviews, accumulated up to each month. Category median 25 across 14 companies.

Praised

  • Reliable Automation & Integrations
  • Powerful Customer Segmentation
  • Scalable Platform and Reporting
  • Enhanced Global Compliance Features

Criticised

  • Cost and Pricing Sensitivity
  • Advanced Segmentation Limitations
  • Learning Curve for Custom Flows
  • Deliverability or Integration Breakages

What customers say

Reliable Automation & Integrations
“The automation flows just work and integrating Klaviyo with our ecommerce stack was smooth, saving time for the team.”
Powerful Customer Segmentation
“Klaviyo lets us tailor campaigns for different customer segments like dart enthusiasts and casual buyers, which has been hugely beneficial.”
Scalable Platform and Reporting
“Klaviyo scales well as our list grows, offers clear reporting, and is a strong tool for brands looking for effective personalization.”

Renewal intent

Plan to renew 71%
  • Will renew 36
  • Undecided 11
  • Not renewing 4

Plan to renew, by seniority

  • C-Suite 68% 28 answers
  • Director 71% 17 answers
  • Manager 50% 2 answers
  • Not specified 100% 4 answers
  • 8.8/10 Average score from customers who will renew
  • 8.5/10 Average score from undecided customers
  • 6.5/10 Average score from customers not renewing

Top alternatives

Most weighed by Klaviyo customers

Report

Customer Report - Oct 2026 Oct 2026 84 + 4

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