Learfield
Learfield is a collegiate sports marketing and media company that partners with universities and athletic conferences to manage multimedia rights, sponsorships, and fan engagement. It generates revenue by selling and activating corporate sponsorships, advertising, and licensing across radio, digital, in-venue, and experiential channels tied to college sports properties. The company also provides data, ticketing, and marketing services to help schools and brands reach college sports audiences.
- Digital & Marketing Agency Services
- IT Consulting & Implementation
- Revenue
- $1.2B
- Employees
- 2,500
- Founded
- 1972
- Headquarters
- Plano, United States of America
What 5 Arbolus experts think of Learfield
NPS scores cluster in the 6–8 range, with 80% of responses reporting a neutral to slightly positive sentiment. There are no Promoters (NPS 9-10) or Detractors (NPS below 6), indicating moderate overall sentiment. Renewal intent is largely uncertain, as 100% either report 'Not Sure' or provide no data. Implementation stage skews towards more than 1 year (60%), with the remainder uncertain.Key themes are neutrality in user satisfaction, uncertainty about renewal, and enduring but not overly enthusiastic client relationships.Overall Customer Sentiment: Neutral
Who reviewed Learfield
- C-Suite 100% (5)
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Sentiment
-80 Net Promoter Score, from 5 scored reviews- Promoters 0
- Passives 1
- Detractors 4
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 0%Plan to renew, by seniority
- 0% 3 answers
- 6.7/10 Average score from undecided customers
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