Liftoff Mobile

liftoff.io · Palo Alto, United States of America

Liftoff Mobile is a mobile app marketing and programmatic advertising platform that helps app publishers and brands acquire and re-engage users through performance-based campaigns. Its technology uses machine learning to optimize ad creatives, targeting, and bidding across global mobile inventory, charging clients on post-install or in-app action outcomes. The company generates revenue by providing managed and self-serve advertising solutions to app developers, gaming companies, and mobile-first brands.

  • Marketing Automation
  • Marketing Analytics & Attribution
  • Advertising Technology
Revenue
$250.0M
Employees
500
Founded
2012
Headquarters
Palo Alto, United States of America

What 36 Arbolus experts think of Liftoff Mobile

Liftoff Mobile enjoys generally favorable customer sentiment with an NPS distribution indicating high promoter scores, notably among those in advanced implementation stages. Renewal intent is predominantly positive, with influences like AI-driven insights playing a crucial role. Although some concerns exist around reporting speed, feedback on customer interaction is commendably positive, contributing to an overall sentiment of satisfaction.Overall Customer Sentiment: Positive

Who reviewed Liftoff Mobile

Total customers 36 32 current · 4 former
Reviews growth +22 in six months
Seniority of respondents
  • C-Suite 59% (21)
  • Director 15% (5)
  • Manager 26% (9)
Product Leader Manager NPS 7 Undecided
Revenue Generalist C-Suite NPS 7
Revenue Partner C-Suite NPS 7 Undecided

Employer names and spend open in the full report, along with the other 33 customers.

Everything 36 customers told us about Liftoff Mobile.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

5 Net Promoter Score, from 34 scored reviews
  • Promoters 9
  • Passives 18
  • Detractors 7

Cumulative NPS by month

+0 over 6 months
  • Feb 8
  • May 8
  • Jun 8
  • Jul 8
  • Sep 7
  • Oct 8

Net Promoter Score across 9 reviews, accumulated up to each month. Category median 12 across 9 companies.

Praised

  • Unique Supply
  • Data-Backed Strategies
  • AI Optimization
  • Transparency in Reporting

Criticised

  • Reporting Delays
  • Scale Limitations
  • Data Integration Challenges
  • Reporting Competitiveness

What customers say

Unique Supply
“Liftoff's unique gaming supply attracts specific hardcore users, enhancing our user acquisition strategy.”
Data-Backed Strategies
“Liftoff's data-driven approach perfectly aligns with our growth strategy, cementing their strong positioning.”
AI Optimization
“Their AI-driven performance significantly boosts our ROI, targeting high-quality users effectively.”

Renewal intent

Plan to renew 79%
  • Will renew 15
  • Undecided 4
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 78% 9 answers
  • Director 100% 4 answers
  • Manager 75% 4 answers
  • Not specified 50% 2 answers
  • 8.1/10 Average score from customers who will renew
  • 7.3/10 Average score from undecided customers

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