InMobi
InMobi is a global mobile advertising and marketing technology company that provides a demand-side platform, monetization solutions, and audience intelligence for brands, agencies, and app publishers. It helps advertisers plan, execute, and optimize mobile campaigns across apps and connected devices, while enabling publishers to maximize ad revenue through programmatic and performance-based formats. The company generates revenue primarily through media buying, ad serving, and related marketing technology services.
- Marketing Automation
- Marketing Analytics & Attribution
- Data Integration & ETL
- Revenue
- $550.0M
- Employees
- 2,000
- Founded
- 2007
- Headquarters
- Bengaluru, India
What 23 Arbolus experts think of InMobi
NPS scores are heavily skewed positive, with 70% of respondents rating InMobi 7–9 and reporting high satisfaction, reach, and efficiency. High renewal intent aligns with prolonged usage (>1 year) and larger spenders, especially in the APAC/India marketing functions. Newer, lower-spend, or pilot-stage customers and those with advanced attribution needs reported lower NPS (1–6) and greater likelihood of switching. Key expert feedback cites strong mobile audience reach, competitive pricing, and proactive service as main positives, while the main negatives are reporting transparency and targeting precision.Overall Customer Sentiment: Positive
Who reviewed InMobi
- C-Suite 55% (13)
- Director 32% (7)
- Manager 14% (3)
Employer names and spend open in the full report, along with the other 20 customers.
Everything 23 customers told us about InMobi.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
13 Net Promoter Score, from 23 scored reviews- Promoters 9
- Passives 8
- Detractors 6
Cumulative NPS by month
+0 over 6 months- Feb 7
- Mar 7
- May 7
- Jun 7
- Aug 7
- Sep 7
Net Promoter Score across 11 reviews, accumulated up to each month. Category median 12 across 11 companies.
Praised
- Competitive Pricing and ROI
- Strong Account Support
- Efficient Tier 2/3 Market Reach
- Growth in iOS and Attribution Enhancements
Criticised
- Identity Resolution and Data Limitations
- Performance and Reliability Risks
- Advances by Global DSPs
- Reporting and Attribution Transparency
What customers say
Renewal intent
Plan to renew 63%Plan to renew, by seniority
- 60% 10 answers
- 57% 7 answers
- 100% 2 answers
- 8.3/10 Average score from customers who will renew
- 7/10 Average score from undecided customers
- 4/10 Average score from customers not renewing
Top alternatives
Most weighed by InMobi customers
Report
More in Data & Analytics and Marketing & Advertising
Other companies in both categories with a customer report.
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