AppLovin
AppLovin is a mobile technology company that provides a platform for app developers and marketers to acquire users, optimize monetization, and manage growth across mobile apps and games. It offers advertising, analytics, and monetization tools, as well as operates and publishes its own portfolio of mobile games. The company generates revenue primarily from mobile advertising and in-app purchase monetization services delivered through its software platform and owned apps.
- Marketing Automation
- Data Integration & ETL
- Business Intelligence & Dashboards
- Revenue
- $3.3B
- Employees
- 1,900
- Founded
- 2012
- Headquarters
- Palo Alto, United States of America
What 55 Arbolus experts think of AppLovin
NPS results are strongly positive, with the majority of experts reporting NPS scores between 8-10. Most high-NPS respondents are high spenders with over a year of platform experience. Renewal intent is high among influencers and business leaders, while some small and mid-tier customers cite uncertainty tied to performance or niche audience results. Stickiness is strongest among large mobile game publishers and advanced marketers. Common themes center on campaign performance, platform usability, and analytics depth, with chief criticisms focusing on reporting transparency and integration flexibility.Overall Customer Sentiment: Positive
Who reviewed AppLovin
- C-Suite 60% (33)
- Director 21% (12)
- Manager 19% (10)
Employer names and spend open in the full report, along with the other 52 customers.
Everything 55 customers told us about AppLovin.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
43 Net Promoter Score, from 55 scored reviews- Promoters 30
- Passives 19
- Detractors 6
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 8 reviews, accumulated up to each month. Category median 9 across 8 companies.
Praised
- Blended Monetization Campaign Types
- Broader Ecosystem Integrations
- Deeper Reporting & Analytics Innovation
- Strong User Acquisition & Scale
Criticised
- Creative Testing Limitations
- Reporting Transparency & Data Depth
- Opaque Optimization Algorithms
- Overreliance on Gaming Demographic
What customers say
Renewal intent
Plan to renew 83%Plan to renew, by seniority
- 80% 20 answers
- 100% 5 answers
- 75% 4 answers
- 100% 1 answer
- 8.6/10 Average score from customers who will renew
- 8.3/10 Average score from undecided customers
- 4/10 Average score from customers not renewing
Top alternatives
Most weighed by AppLovin customers
Report
More in Data & Analytics and Marketing & Advertising
Other companies in both categories with a customer report.
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