Attentive
Attentive is a mobile messaging and SMS marketing platform that helps brands and retailers build text-based subscriber lists, send personalized campaigns, and automate customer engagement to drive online and in-store revenue. The company serves e-commerce businesses, consumer brands, and enterprises by charging subscription and usage-based fees for its software and messaging services. Its platform integrates with commerce, CRM, and marketing tools to support targeted promotions, cart recovery, and customer lifecycle messaging.
- Marketing Automation
- Customer Data Platform
- Marketing Analytics & Attribution
- Revenue
- $350.0M
- Employees
- 1,500
- Founded
- 2016
- Headquarters
- Hoboken, United States of America
What 21 Arbolus experts think of Attentive
NPS scores are generally positive, with most responses between 7-10, but negative sentiment is present among a minority (NPS 1, 3, 4). 36% show clear intent to renew, while 43% are unsure, highlighting churn risk. Over half have used Attentive for more than a year, demonstrating stickiness, but several are still piloting or offboarding. Key themes include high satisfaction among large, established users and mixed experiences among pilots and mid-tier customers.Overall Customer Sentiment: Neutral to mildly positive
Who reviewed Attentive
- C-Suite 48% (10)
- Director 48% (10)
- Manager 5% (1)
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Sentiment
-5 Net Promoter Score, from 20 scored reviews- Promoters 6
- Passives 7
- Detractors 7
Cumulative NPS by month
+0 over 6 months- Jun 7
- Dec 8
- Jan 8
- May 6
- Aug 7
- Sep 7
Net Promoter Score across 4 reviews, accumulated up to each month. Category median 31 across 4 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 50%Plan to renew, by seniority
- 25% 4 answers
- 63% 8 answers
- 8.5/10 Average score from customers who will renew
- 5.8/10 Average score from undecided customers
- 5/10 Average score from customers not renewing
Top alternatives
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