Awardit

awardit.com · Stockholm, Sweden

Awardit operates customer loyalty and incentive programs, providing a SaaS platform and services that help businesses design, manage, and operate loyalty, rewards, and gift card solutions across the Nordic region and Europe. The company generates revenue through software licensing, transaction fees, and program management services for corporate clients and partners.

  • Marketing Automation
  • Marketplace & Booking Platforms
Revenue
$20.0M
Employees
120
Founded
1999
Headquarters
Stockholm, Sweden

What 17 Arbolus experts think of Awardit

NPS scores indicate a bimodal distribution with strong promoter representation (scores 9–10) among high and mid spenders, moderate satisfaction (scores 6–8) in mainstream users, and isolated detractors (scores 2). Renewal intent trends positively among high spenders and operational influencers, with most citing stability or plans to increase engagement. The majority are in the mature or more-than-1-year implementation stage, reflecting product stickiness. Key feedback themes include platform reliability, reward choice, ease of use, but also desire for improved analytics and integration. Overall Customer Sentiment: Positive

Who reviewed Awardit

Total customers 17 17 current · 0 former
Reviews growth +17 in six months
Seniority of respondents
  • C-Suite 71% (12)
  • Director 24% (4)
  • Manager 6% (1)
Revenue Executive C-Suite NPS 7
Operations Partner C-Suite NPS 10
Strategy Executive C-Suite NPS 8 Undecided

Employer names and spend open in the full report, along with the other 14 customers.

Everything 17 customers told us about Awardit.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

5 Net Promoter Score, from 17 scored reviews
  • Promoters 5
  • Passives 8
  • Detractors 4

Praised

  • Advanced AI-driven Recommendations
  • Stronger Integrations
  • Broader Reward Ecosystem
  • Centralized Reward Management

Criticised

  • Cost at Scale
  • Analytics and Personalization Gaps
  • Integration Complexity
  • Cost Sensitivity

What customers say

Centralized Reward Management
“I would recommend Awardit for its ability to centralize recognition and rewards, making management more consistent while reducing manual workload.”
Flexible Program Support
“I value the wide selection and flexibility for rewards that allow recognition and loyalty initiatives to adapt to different teams and requirements.”
Scalability and Fulfillment
“I find Awardit best where reliable reward delivery and operational scalability are crucial for large, complex programs.”

Renewal intent

Plan to renew 22%
  • Will renew 2
  • Undecided 6
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 17% 6 answers
  • Director 50% 2 answers
  • Manager 0% 1 answer
  • 9.5/10 Average score from customers who will renew
  • 7.3/10 Average score from undecided customers
  • 9/10 Average score from customers not renewing

Top alternatives

Most weighed by Awardit customers

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