BIONYC

bgbgroup.com · New York City, United States of America

BIONYC is a healthcare-focused digital marketing and media agency within BGB Group that provides strategy, creative, and execution services for pharmaceutical, biotech, and medical device companies. It helps life sciences brands plan and run omnichannel campaigns, digital experiences, and data-driven engagement programs to support product launches and ongoing commercialization. The business generates revenue through agency retainers, project-based work, and media and digital execution fees.

  • Digital & Marketing Agency Services
Revenue
$16.0M
Employees
80
Founded
2017
Headquarters
New York City, United States of America

What 14 Arbolus experts think of BIONYC

NPS scores range from 1 to 10 with a mean in the moderate positive range. Users exhibit notably higher NPS and long-term stickiness, while influencers display greater variability, including both promoter and detractor scores. Renewal intent is mixed: high spenders are uncertain or negative, signaling risk despite their investment, while users generally remain engaged. Implementation stages are weighted toward mature or long-term users, most of whom are more satisfied. The overall pattern is one of moderate positivity tempered by high spenders' renewal uncertainty.Overall Customer Sentiment: Neutral to Slightly Positive

Who reviewed BIONYC

Total customers 14 13 current · 1 former
Reviews growth +14 in six months
Seniority of respondents
  • C-Suite 57% (8)
  • Director 36% (5)
  • Manager 7% (1)
Data Leader C-Suite NPS 7 Undecided
Marketing Leader Director NPS 6
Revenue Leader C-Suite NPS 4

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Sentiment

-14 Net Promoter Score, from 14 scored reviews
  • Promoters 3
  • Passives 6
  • Detractors 5

Cumulative NPS by month

-1 over 4 months
  • Jun 8
  • Aug 6
  • Sep 7
  • Oct 7

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 8 across 2 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 17%
  • Will renew 1
  • Undecided 4
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 0% 3 answers
  • Director 0% 2 answers
  • Manager 100% 1 answer
  • 10/10 Average score from customers who will renew
  • 6.5/10 Average score from undecided customers
  • 8/10 Average score from customers not renewing

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