Arbolus Intelligence

Salesforce

salesforce.com · San Francisco, United States of America

Salesforce is a global enterprise software company that provides cloud-based customer relationship management (CRM) and related applications for sales, service, marketing, commerce, and analytics. It serves businesses of all sizes across industries on a subscription (SaaS) model, with revenue primarily from recurring licenses and support, complemented by professional services. Its platform also enables partners and customers to build and integrate custom applications on top of its core CRM and data services.

  • Sales CRM
  • Marketing Automation
  • Customer Support & Help Desk
Listed in
Revenue
$34.3B
Employees
79,000
Founded
1999
Headquarters
San Francisco, United States of America

What 2,908 Arbolus experts think of Salesforce

NPS scores are broadly high, with most experts rating Salesforce at 8–10 for its mission critical CRM, pipeline, and workflow automation capabilities. Renewal intent is strong among enterprise customers; high stickiness reported for those with integrated multi-department use cases. Negative sentiment is primarily tied to cost, complexity, and admin overhead. Positive themes include unified data, scalability, and extensibility.Overall Customer Sentiment: Positive

Who reviewed Salesforce

Total customers 2,908 2,688 current · 220 former
Reviews growth +1,315 in six months
Seniority of respondents
  • C-Suite 66% (1,919)
  • Director 23% (669)
  • Manager 11% (320)
Revenue Leader C-Suite NPS 10 Will renew Submitted Mar 2025
Operations Manager C-Suite NPS 10 Submitted Aug 2026
Revenue Partner C-Suite NPS 9 Submitted Jul 2026

Employer names and spend open in the full report, along with the other 2,905 customers.

Everything 2,908 customers told us about Salesforce.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

30 Net Promoter Score, from 2,900 scored reviews
  • Promoters 1294
  • Passives 1184
  • Detractors 422

Cumulative NPS by month

+0 over 6 months
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 87 reviews, accumulated up to each month. Category median 23 across 87 companies.

Praised

  • Ecosystem and Integration
  • Cross-functional Process Automation
  • Unified Data and Scalability
  • Simplified UX for Growth Segments

Criticised

  • User Experience and Adoption
  • Cost and Complexity
  • Implementation and Admin Overhead
  • Competitive Cost Pressure

What customers say

Ecosystem and Integration
“We chose Salesforce due to its deep ecosystem, robust integration capabilities, and reliable platform that streamlines complex activities company-wide.”
Cross-functional Process Automation
“Salesforce lets me automate approvals, manage pipeline, and centralize workflows across regions, which cut deal approvals from over a week to less than two days.”
Unified Data and Scalability
“I rely on Salesforce because it provides a single source of truth for customer data and easily scales as our organization grows and processes become more complex.”

Renewal intent

Plan to renew 67%
  • Will renew 984
  • Undecided 375
  • Not renewing 108

Plan to renew, by seniority

  • C-Suite 66% 968 answers
  • Director 71% 326 answers
  • Manager 64% 112 answers
  • Not specified 70% 61 answers
  • 8.4/10 Average score from customers who will renew
  • 7.3/10 Average score from undecided customers
  • 6.7/10 Average score from customers not renewing

Top alternatives

Most weighed by Salesforce customers

Report

Customer Report - Oct 2026 Oct 2026 2,908 + 105

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