Arbolus Intelligence

Bonago Incentive Marketing Group GmbH

bonago.de · Munich, Germany

Bonago Incentive Marketing Group GmbH is a German provider of incentive and loyalty solutions, offering voucher- and card-based rewards programs to help companies motivate employees, retain customers, and support sales promotions. It designs and operates incentive campaigns and reward systems for corporate clients across various industries, generating revenue through the sale and management of vouchers, gift cards, and related services.

  • Digital & Marketing Agency Services
Listed in
Revenue
$15.0M
Employees
70
Founded
2010
Headquarters
Munich, Germany

What 15 Arbolus experts think of Bonago Incentive Marketing Group GmbH

NPS scores cluster at the upper end, with 73% of experts scoring 8 or above, and only 18% at or below 7. Renewal intent among top spenders is low, with 66% indicating 'No' despite high stickiness. Stickiness is strong, with over 80% in post-implementation or mature stages. Key feedback themes highlight operational reliability and scalability, with calls for better analytics, automation, and integration flexibility. Overall Customer Sentiment: Positive

Who reviewed Bonago Incentive Marketing Group GmbH

Total customers 15 15 current · 0 former
Reviews growth +15 in six months
Seniority of respondents
  • C-Suite 80% (12)
  • Director 13% (2)
  • Manager 7% (1)
Finance Executive C-Suite NPS 8 Submitted Jul 2026
Revenue Executive C-Suite NPS 8 Not renewing Submitted Jul 2026
Operations Partner C-Suite NPS 10 Submitted Jul 2026

Employer names and spend open in the full report, along with the other 12 customers.

Everything 15 customers told us about Bonago Incentive Marketing Group GmbH.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

26 Net Promoter Score, from 15 scored reviews
  • Promoters 6
  • Passives 7
  • Detractors 2

Praised

  • Advanced Analytics
  • International Reward Flexibility
  • AI-Driven Personalisation
  • Operational Reliability

Criticised

  • Cost-based Competitive Threat
  • Superior Automation
  • Analytics and Reporting Competition
  • Analytics and Reporting Limitations

What customers say

Operational Reliability
“I recommend the platform for its reliable reward fulfilment and established process for managing rewards, especially with high participant volumes.”
Scalability for Complex Campaigns
“I value the tool because it allows us to support client campaigns at scale without building the fulfilment process ourselves.”
Reward Flexibility
“I appreciate the broad range of rewards, as it makes it easier to accommodate different client objectives and participant preferences.”

Renewal intent

Plan to renew 20%
  • Will renew 1
  • Undecided 1
  • Not renewing 3

Plan to renew, by seniority

  • C-Suite 25% 4 answers
  • Manager 0% 1 answer
  • 7/10 Average score from customers who will renew
  • 7/10 Average score from undecided customers
  • 7/10 Average score from customers not renewing

Report

Customer Report - Jul 2026 Jul 2026 15 + 0

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