BrightEdge
BrightEdge is an enterprise SEO and content performance platform that helps large brands optimize their websites and digital content for organic search and measure the impact on traffic and revenue. Its SaaS platform provides keyword research, site and content audits, competitive analysis, and performance analytics, serving marketing teams and agencies across industries. The company generates revenue through subscriptions to its cloud-based software and related services.
- SEO & Content Marketing
- Marketing Analytics & Attribution
- Marketing Automation
- Revenue
- $150.0M
- Employees
- 650
- Founded
- 2007
- Headquarters
- Foster City, United States of America
What 15 Arbolus experts think of BrightEdge
Analysis of NPS scores reveals that 46% of surveyed experts are Promoters (NPS ≥9), 31% are Passives (NPS 7-8), and 23% are Detractors (NPS ≤6). Renewal intent is positive among 62% of respondents, with 23% expressing uncertainty, and 8% indicating no intent to renew. The majority of users are in advanced implementation stages, with over 62% having used BrightEdge for more than one year. Key themes include higher stickiness and intent to renew among high spenders and long-term adopters.Overall Customer Sentiment: Positive
Who reviewed BrightEdge
- C-Suite 53% (8)
- Director 40% (6)
- Manager 7% (1)
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Sentiment
-26 Net Promoter Score, from 15 scored reviews- Promoters 4
- Passives 3
- Detractors 8
Cumulative NPS by month
+1 over 5 months- Aug 6
- Nov 8
- Apr 7
- May 7
- Sep 7
Net Promoter Score across 1 reviews, accumulated up to each month. Category median -26 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 56%Plan to renew, by seniority
- 75% 4 answers
- 50% 4 answers
- 0% 1 answer
- 7.4/10 Average score from customers who will renew
- 5.7/10 Average score from undecided customers
- 6/10 Average score from customers not renewing
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