Buzzsumo

buzzsumo.com · Brightons, United Kingdom

BuzzSumo is a SaaS platform that helps marketers, content teams, and PR professionals discover high-performing content, analyze social engagement, and identify key influencers across the web. Users pay for subscriptions to access content research, competitor analysis, media monitoring, and influencer identification tools that support content strategy and digital PR campaigns.

  • Marketing Analytics & Attribution
  • SEO & Content Marketing
Revenue
$12.0M
Employees
70
Founded
2013
Headquarters
Brightons, United Kingdom

What 6 Arbolus experts think of Buzzsumo

NPS scores are overwhelmingly positive, with 83% of respondents rating Buzzsumo between 7 and 10. Renewal intent is strong among spenders, with 100% of those disclosing budget expressing continued commitment. Stickiness is very high, as 83% of users are in the 'More Than 1 Year' implementation stage. Key themes from the data include sustained value delivery, brand trust in analytics, and a broad appeal across diverse industry verticals.Overall Customer Sentiment: Positive

Who reviewed Buzzsumo

Total customers 6 5 current · 1 former
Reviews growth +6 in six months
Seniority of respondents
  • C-Suite 50% (3)
  • Director 50% (3)
Strategy Leader Director NPS 7
Not specified Director NPS 9
Marketing Leader C-Suite NPS 6 Will renew

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Sentiment

33 Net Promoter Score, from 6 scored reviews
  • Promoters 3
  • Passives 2
  • Detractors 1

Cumulative NPS by month

-1 over 5 months
  • May 9
  • Jun 9
  • Jul 8
  • Aug 8
  • Sep 8

Net Promoter Score across 2 reviews, accumulated up to each month. Category median 26 across 2 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 100%
  • Will renew 2
  • Undecided 0
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 100% 2 answers
  • 7.5/10 Average score from customers who will renew

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