Buzzsumo
BuzzSumo is a SaaS platform that helps marketers, content teams, and PR professionals discover high-performing content, analyze social engagement, and identify key influencers across the web. Users pay for subscriptions to access content research, competitor analysis, media monitoring, and influencer identification tools that support content strategy and digital PR campaigns.
- Marketing Analytics & Attribution
- SEO & Content Marketing
- Revenue
- $12.0M
- Employees
- 70
- Founded
- 2013
- Headquarters
- Brightons, United Kingdom
What 6 Arbolus experts think of Buzzsumo
NPS scores are overwhelmingly positive, with 83% of respondents rating Buzzsumo between 7 and 10. Renewal intent is strong among spenders, with 100% of those disclosing budget expressing continued commitment. Stickiness is very high, as 83% of users are in the 'More Than 1 Year' implementation stage. Key themes from the data include sustained value delivery, brand trust in analytics, and a broad appeal across diverse industry verticals.Overall Customer Sentiment: Positive
Who reviewed Buzzsumo
- C-Suite 50% (3)
- Director 50% (3)
Employer names and spend open once the report publishes.
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Sentiment
33 Net Promoter Score, from 6 scored reviews- Promoters 3
- Passives 2
- Detractors 1
Cumulative NPS by month
-1 over 5 months- May 9
- Jun 9
- Jul 8
- Aug 8
- Sep 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 26 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 100%Plan to renew, by seniority
- 100% 2 answers
- 7.5/10 Average score from customers who will renew
Top alternatives
Most weighed by Buzzsumo customersFor people who use Buzzsumo
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