Bynder
Bynder provides a cloud-based digital asset management platform that helps marketing and creative teams organize, manage, and distribute brand assets across channels. Its software is used by enterprises and mid-market companies to centralize content, streamline workflows, and maintain brand consistency. Bynder generates revenue through subscriptions to its SaaS platform and related professional services.
- Content & Digital Asset Management
- Marketing Automation
- Knowledge Management & Collaboration
- Revenue
- $90.0M
- Employees
- 550
- Founded
- 2013
- Headquarters
- Amsterdam-Zuidoost, Netherlands
What 8 Arbolus experts think of Bynder
NPS scores range from 6 to 10, with the majority at 8 or above. 88% of respondents expressed intent to renew, indicating generally strong satisfaction. Implementation is established for most (over a year), with a minority in pilot or early-stage use. Key feedback themes include strong governance, centralization, and cross-team collaboration, balanced by requests for better search, usability, and automation. Experts generally see Bynder as valuable, but highlight usability and AI as improvement areas.Overall Customer Sentiment: Positive
Who reviewed Bynder
- C-Suite 50% (4)
- Director 50% (4)
Employer names and spend open in the full report, along with the other 5 customers.
Everything 8 customers told us about Bynder.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
50 Net Promoter Score, from 8 scored reviews- Promoters 5
- Passives 2
- Detractors 1
Cumulative NPS by month
-1 over 4 months- Apr 9
- Jun 9
- Jul 9
- Sep 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 47 across 2 companies.
Praised
- Robust Permissions and Governance
- Asset Distribution Across Partners
- Centralized Asset Management
- AI-Driven Search and Tagging
Criticised
- Budget Allocation Risk
- Competition With Smarter AI
- Platform Not Irreplaceable
- Insufficient Automation and AI
What customers say
Renewal intent
Plan to renew 75%Plan to renew, by seniority
- 75% 4 answers
- 75% 4 answers
- 8.7/10 Average score from customers who will renew
- 9/10 Average score from undecided customers
- 7/10 Average score from customers not renewing
Top alternatives
Most weighed by Bynder customers
Report
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