Bynder BV
Bynder provides a cloud-based digital asset management platform that helps marketing and brand teams centralize, organize, and distribute digital content such as images, video, and documents. Its software is used by enterprises and agencies to manage brand assets, streamline creative workflows, and support omnichannel content delivery. Bynder generates revenue through subscription licensing and related professional services.
- Content & Digital Asset Management
- Marketing Automation
- Knowledge Management & Collaboration
- Revenue
- $80.0M
- Employees
- 550
- Founded
- 2013
- Headquarters
- Amsterdam-Zuidoost, Netherlands
What 39 Arbolus experts think of Bynder BV
NPS scores among the expert base are strongly positive, with over 60% assigning scores of 8 or higher. Renewal intent is high among large and high-value customers, while a smaller subset remains uncertain, usually tied to early-stage adoption or changing organizational direction. Nearly all customers beyond the pilot phase report high stickiness and continued expansion. Experts repeatedly highlight usability, reliable scaling, API strength, and vendor support, though some note the need for improved AI automation and search. Overall Customer Sentiment: Positive
Who reviewed Bynder BV
- C-Suite 74% (29)
- Director 23% (9)
- Manager 3% (1)
Employer names and spend open in the full report, along with the other 36 customers.
Everything 39 customers told us about Bynder BV.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
25 Net Promoter Score, from 39 scored reviews- Promoters 15
- Passives 19
- Detractors 5
Cumulative NPS by month
+0 over 6 months- Mar 8
- Apr 8
- May 8
- Jun 8
- Jul 8
- Sep 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 34 across 2 companies.
Praised
- Centralized, Scalable DAM
- Strong Usability and Integration
- Operational ROI and Automation
- Agentic AI and API Utilization
Criticised
- Search and Metadata Management
- CMS Feature Limitation
- Licensing and Costs
- Competitive AI, Lower Cost Alternatives
What customers say
Renewal intent
Plan to renew 63%Plan to renew, by seniority
- 59% 29 answers
- 83% 6 answers
- 8.7/10 Average score from customers who will renew
- 7.5/10 Average score from undecided customers
- 4.5/10 Average score from customers not renewing
Top alternatives
Most weighed by Bynder BV customers
Report
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