Captify
Captify is a technology company that provides search intelligence and audience analytics solutions that help brands and agencies understand consumer intent and improve digital advertising performance. It aggregates and analyzes large-scale search and browsing data to build privacy-conscious audience segments and insights, which are then activated across programmatic, video, and other media channels. The company generates revenue by selling media, data, and analytics services to advertisers, agencies, and publisher partners.
- Marketing Analytics & Attribution
- Sales Intelligence & Prospecting
- Revenue
- $70.0M
- Employees
- 350
- Founded
- 2011
- Headquarters
- Londonderry County Borough, United Kingdom
What 15 Arbolus experts think of Captify
The NPS distribution shows a range from 4 to 10, with the majority in the 7-10 segment. Renewal intent signals are split, with some long-term Users unsure or offboarding while others express continued use. Stickiness is notable, with a majority (>60%) reporting implementation stages over one year, but with some movement towards reevaluation or offboarding in Influencer roles. The key quantitative theme is that sentiment is generally positive among operational Users, while Influencers show moderate-to-low certainty on renewal.Overall Customer Sentiment: Neutral
Who reviewed Captify
- C-Suite 36% (5)
- Director 36% (5)
- Manager 29% (4)
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Sentiment
0 Net Promoter Score, from 15 scored reviews- Promoters 4
- Passives 7
- Detractors 4
Cumulative NPS by month
-1 over 6 months- Jan 8
- Feb 7
- Mar 7
- May 7
- Jun 7
- Oct 7
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 0 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 17%Plan to renew, by seniority
- 0% 3 answers
- 33% 3 answers
- 9/10 Average score from customers who will renew
- 7.3/10 Average score from undecided customers
- 6/10 Average score from customers not renewing
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