Cision
Cision is a global provider of media intelligence and communications software that helps PR, marketing, and communications teams manage media databases, distribute press releases, monitor news and social coverage, and measure campaign impact. The company serves enterprises, agencies, and public sector organizations through a subscription-based SaaS platform and related services. Revenue is generated primarily from software licenses, data and analytics subscriptions, and professional services.
- Marketing Analytics & Attribution
- Marketing Automation
- Customer Data Platform
- Revenue
- $800.0M
- Employees
- 5,000
- Founded
- 1867
- Headquarters
- Chicago Loop, United States of America
What 46 Arbolus experts think of Cision
NPS scores for Cision skew positive, with many responses of 8–10 from both Influencers and Users, but several scores (4–7) reflect moderate or negative sentiment linked to UI complexity, pricing, or recent competitive innovations. Renewal intent is strong among higher NPS scorers—especially those in leadership and larger organizations—while lower spenders or those offboarding are less committed. Most users are in mature or advanced implementation stages (>1 year), reinforcing stickiness. Key expert themes include praise for the media database, monitoring reach, and integration, balanced by requests for greater tech modernization, usability, and pricing reforms.Overall Customer Sentiment: Positive
Who reviewed Cision
- C-Suite 58% (27)
- Director 35% (16)
- Manager 7% (3)
Employer names and spend open in the full report, along with the other 43 customers.
Everything 46 customers told us about Cision.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
8 Net Promoter Score, from 46 scored reviews- Promoters 12
- Passives 26
- Detractors 8
Cumulative NPS by month
+1 over 6 months- May 7
- Jun 7
- Jul 7
- Aug 7
- Sep 8
- Oct 8
Net Promoter Score across 4 reviews, accumulated up to each month. Category median -12 across 4 companies.
Praised
- Workflow Automation Potential
- Evolving Industry Standards
- AI-Driven Improvements
- Comprehensive, Robust PR Platform
Criticised
- Modernization & AI Needs
- Legacy Navigation Complexity
- Pricing and Cost Concerns
- Workflow Innovation as Displacement Risk
What customers say
Renewal intent
Plan to renew 50%Plan to renew, by seniority
- 53% 15 answers
- 50% 10 answers
- 50% 2 answers
- 0% 1 answer
- 8.4/10 Average score from customers who will renew
- 6.9/10 Average score from undecided customers
- 5/10 Average score from customers not renewing
Top alternatives
Most weighed by Cision customers
Report
More in Data & Analytics and Workplace & Productivity
Other companies in both categories with a customer report.
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