MuckRack
Muck Rack is a media database and public relations software platform that helps PR teams, communications professionals, and brands discover journalists, manage media outreach, monitor news coverage, and measure PR performance. The company generates revenue through subscriptions to its SaaS platform and related enterprise services.
- Marketing Analytics & Attribution
- Marketing Automation
- Knowledge Management & Collaboration
- Revenue
- $60.0M
- Employees
- 350
- Founded
- 2009
- Headquarters
- New York City, United States of America
What 6 Arbolus experts think of MuckRack
NPS scores are generally positive, with NPS values of 6-8 across all respondents, indicating moderate user advocacy. Renewal intent is positive or undecided; there are no explicit negative renewal signals. The majority have used the tool for over a year, showing stickiness and long-term engagement. Expert feedback stresses reliability for journalistic workflows and integration of author records as key drivers of satisfaction. Minor limitations, such as thumbnail display, are mentioned but do not appear to impact overall sentiment.Overall Customer Sentiment: Positive
Who reviewed MuckRack
- C-Suite 60% (4)
- Director 20% (1)
- Manager 20% (1)
Employer names and spend open in the full report, along with the other 3 customers.
Everything 6 customers told us about MuckRack.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
-33 Net Promoter Score, from 6 scored reviews- Promoters 0
- Passives 4
- Detractors 2
Cumulative NPS by month
+0 over 4 months- Jul 7
- Nov 8
- May 7
- Sep 7
Net Promoter Score across 2 reviews, accumulated up to each month. Category median -12 across 2 companies.
Praised
- AI for Workflow Enhancement
- Expand Beyond Journalism
- Better Content Rendering
- Trusted Name Integration Technology
Criticised
- Content Feed Reliability
- Market Niche Dependency
- AI-Based Alternatives
- Thumbnail Display Gaps
What customers say
Renewal intent
Plan to renew 50%Plan to renew, by seniority
- 33% 3 answers
- 100% 1 answer
- 7.5/10 Average score from customers who will renew
- 6/10 Average score from undecided customers
- 6/10 Average score from customers not renewing
Top alternatives
Most weighed by MuckRack customers
Report
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