Octagon

octagon.com · Stamford, United States of America

Octagon is a global sports, entertainment, and culture marketing agency that represents athletes and talent, manages events and sponsorships, and develops marketing campaigns for brands. The company generates revenue through talent representation fees, marketing and sponsorship consulting, event management, and related advisory services for corporate clients and rights holders.

  • Digital & Marketing Agency Services
  • IT Consulting & Implementation
Revenue
$350.0M
Employees
1,000
Founded
1983
Headquarters
Stamford, United States of America

What 11 Arbolus experts think of Octagon

Octagon enjoys consistently high NPS scores, with most experts rating their satisfaction strongly positive. Renewal intent is universally strong among high-spending and long-term customers, with very few expressing uncertainty. The company shows high stickiness, with the majority of customers reporting engagement for more than a year. Key expert themes highlight satisfaction with deliverables, team quality, and mission-critical project outcomes. While some call out opportunities for improved speed and cost competitiveness, overall customer sentiment is overwhelmingly positive.Overall Customer Sentiment: Positive

Who reviewed Octagon

Total customers 11 10 current · 1 former
Reviews growth +1 in six months
Seniority of respondents
  • C-Suite 73% (8)
  • Director 18% (2)
  • Manager 9% (1)
Not specified Director NPS 9 Will renew
Generalist Generalist C-Suite NPS 9
Revenue Leader Director NPS 10

Employer names and spend open in the full report, along with the other 8 customers.

Everything 11 customers told us about Octagon.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

45 Net Promoter Score, from 11 scored reviews
  • Promoters 5
  • Passives 6
  • Detractors 0

Cumulative NPS by month

+0 over 4 months
  • Oct 8
  • Feb 8
  • Mar 8
  • Sep 8

Net Promoter Score across 4 reviews, accumulated up to each month. Category median 22 across 4 companies.

Praised

  • Professionalism and Timely Delivery
  • Expertise in Analytics and Sponsorship Data
  • High-Impact Results and Satisfaction
  • Acceleration in AI-driven Insights

Criticised

  • Research Team Depth
  • Speed of Research Delivery
  • Media and Entertainment Coverage
  • Competitive Talent Advantages

What customers say

Professionalism and Timely Delivery
“I find Octagon to be very professional and timely, consistently organized, and able to deliver insights without having to be asked multiple times.”
Expertise in Analytics and Sponsorship Data
“Their success in talent representation and especially sponsorship data and analytics is a key differentiator for us in engaging their services.”
High-Impact Results and Satisfaction
“I feel the results speak for themselves; the output and delivery from Octagon have mostly met or exceeded our expectations, and the team is enjoyable to work with.”

Renewal intent

Plan to renew 86%
  • Will renew 6
  • Undecided 1
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 80% 5 answers
  • Director 100% 1 answer
  • Manager 100% 1 answer
  • 8.5/10 Average score from customers who will renew
  • 8/10 Average score from undecided customers

Top alternatives

Most weighed by Octagon customers

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