IMG
IMG is a global sports, events, and talent management company that represents athletes, models, and media personalities, produces and licenses sports and entertainment events, and operates media, fashion, and licensing businesses. It generates revenue through talent representation fees, event ownership and management, media rights, sponsorships, and licensing deals across sports, fashion, and entertainment. IMG is a subsidiary of Endeavor Group Holdings and serves brands, broadcasters, rights holders, and talent worldwide.
- Revenue
- $1.5B
- Employees
- 3,500
- Founded
- 1960
- Headquarters
- New York City, United States of America
What 11 Arbolus experts think of IMG
NPS scores among customers skew moderately positive, with most in the 7–10 range, although dissatisfaction is pronounced in certain digital-native and esports segments. Renewal intent is high among traditional sports and entertainment organizations, but mixed or negative in esports, where loss of confidence in engagement quality is noted. The vast majority of customers are in the active/long-term implementation stage, indicating stickiness among established clients. Key feedback themes include strong appreciation for IMG's global network and brand reputation, but consistent concerns from some segments over lack of personalization, perceived ROI, and unmet sales support.Overall Customer Sentiment: Neutral to Positive
Who reviewed IMG
- C-Suite 100% (11)
Employer names and spend open in the full report, along with the other 8 customers.
Everything 11 customers told us about IMG.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
27 Net Promoter Score, from 11 scored reviews- Promoters 5
- Passives 4
- Detractors 2
Cumulative NPS by month
+0 over 3 months- Oct 8
- Mar 8
- Sep 8
Net Promoter Score across 5 reviews, accumulated up to each month. Category median 18 across 5 companies.
Praised
- Global Brand and Connections
- Depth of Talent and Event Access
- Decades of Industry Reputation
- Personalization and Industry-Specific Focus
Criticised
- Switching Driven by Unmet Expectations
- Competitive Agencies Threaten Share
- Loss of Relevance in Digital-First Markets
- Lack of Deliverable Results
What customers say
Renewal intent
Plan to renew 56%Plan to renew, by seniority
- 56% 9 answers
- 8.2/10 Average score from customers who will renew
- 7.3/10 Average score from undecided customers
Top alternatives
Most weighed by IMG customers
Report
More in Consulting & Professional Services and Marketing & Advertising
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