Sportfive
Sportfive is a global sports marketing agency that brokers and manages commercial rights for sports properties, brands, and media partners, including sponsorships, media rights, and hospitality. The company works with clubs, leagues, federations, and athletes across football, esports, and other sports to design and sell marketing packages and fan engagement programs. It generates revenue through commissions and fees on rights sales, consulting, and activation services.
- Digital & Marketing Agency Services
- IT Consulting & Implementation
- Revenue
- $650.0M
- Employees
- 1,200
- Founded
- 1985
- Headquarters
- Paris, France
What 7 Arbolus experts think of Sportfive
The NPS distribution ranges from 4 to 9, with a majority of respondents between 7-9 suggesting more positive sentiment among long-tenured, higher-spend clients. Renewal intent is generally positive, with 4 out of 6 experts expressing likely renewal, though 2 express uncertainty or are offboarding due to leadership changes or lack of tailored support. Most customers (>80%) are in the 'More than 1 Year' implementation stage, indicating strong stickiness among core clients, except where leadership changes or perceived misalignment have reduced engagement. Key themes include appreciation for Sportfive’s network and deal-making ability, frustration with lack of B2C or personalized attention, and historic value from partnership activation. Overall Customer Sentiment: Neutral to Positive
Who reviewed Sportfive
- C-Suite 86% (6)
- Director 14% (1)
Employer names and spend open in the full report, along with the other 4 customers.
Everything 7 customers told us about Sportfive.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
-14 Net Promoter Score, from 7 scored reviews- Promoters 1
- Passives 4
- Detractors 2
Praised
- Consistent Revenue Generation
- Effective Network and Sponsorship Delivery
- Diverse Business Expertise
- Deepening Brand Fit in Esports
Criticised
- Competition Offering Broader Services
- Risk from Lack of Exclusivity
- Leadership Transitions Impacting Service
- Gap in B2C Engagement
What customers say
Renewal intent
Plan to renew 71%Plan to renew, by seniority
- 67% 6 answers
- 100% 1 answer
- 7.6/10 Average score from customers who will renew
- 5.5/10 Average score from undecided customers
Top alternatives
Most weighed by Sportfive customers
Report
More in Consulting & Professional Services and Marketing & Advertising
Other companies in both categories with a customer report.
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