Omnicom
Omnicom Group is a global marketing and communications holding company that owns and operates advertising, media, public relations, and specialty marketing agencies serving large enterprises and brands worldwide. It generates revenue primarily through fees and commissions for creative services, media planning and buying, customer experience, data-driven marketing, and consulting. Its agencies operate across multiple networks and disciplines, providing integrated marketing solutions across channels and geographies.
- Digital & Marketing Agency Services
- Revenue
- $14.3B
- Employees
- 74,000
- Founded
- 1986
- Headquarters
- New York City, United States of America
What 22 Arbolus experts think of Omnicom
NPS scores are predominantly high, with several experts rating Omnicom a 9 or 10, driven by satisfaction with service breadth and multi-channel execution. Renewal intent is strong among key decision makers, particularly those with high or sustained spend. Most customers report stickiness after more than a year of engagement, indicating mature, long-term relationships. Major feedback themes include praise for integrated expertise, data-driven approaches, and global coordination, while key concerns focus on cost and organizational complexity.Positive
Who reviewed Omnicom
- C-Suite 71% (16)
- Director 24% (5)
- Manager 5% (1)
Employer names and spend open in the full report, along with the other 19 customers.
Everything 22 customers told us about Omnicom.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
27 Net Promoter Score, from 22 scored reviews- Promoters 10
- Passives 8
- Detractors 4
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 7
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 41 across 2 companies.
Praised
- AI and Automation Integration
- Streamlined Collaboration
- Cost Efficiency Demand
- Broad Marketing and Communications Expertise
Criticised
- AI Disruption Risk
- Competing Platforms and Cost Pressure
- Organizational Complexity as a Vulnerability
- Significant Service Costs
What customers say
Renewal intent
Plan to renew 33%Plan to renew, by seniority
- 33% 3 answers
- 0% 2 answers
- 100% 1 answer
- 6.5/10 Average score from customers who will renew
- 7/10 Average score from undecided customers
- 6/10 Average score from customers not renewing
Top alternatives
Most weighed by Omnicom customers
Report
More in Marketing & Advertising
Other companies in Marketing & Advertising with a customer report.
For people who use Omnicom
Do you use Omnicom at work?
Share your software review and get matched to paid projects. Arbolus pays you every time a client reads your review.
- 22 customers of Omnicom have already contributed
Takes a few minutes. Your identity stays anonymous.