oOh!

oohmedia.com.au · North Sydney, Australia

oOh!media is an Australian out-of-home advertising company that develops and operates digital and static billboards, street furniture, retail, airport and office media networks across Australia and New Zealand. It sells advertising space and related creative and campaign services to brands, agencies and marketers targeting audiences in public and transit environments. The company generates revenue primarily through long- and short-term media placement contracts and partnerships with property owners and landlords.

  • Digital & Marketing Agency Services
Revenue
$360.0M
Employees
900
Founded
1989
Headquarters
North Sydney, Australia

What 11 Arbolus experts think of oOh!

NPS scores are high, with 71% of respondents scoring 8-9 and only one scoring 5. 57% of customers indicated clear renewal intent, while 43% are unsure, primarily from mid/low spend or pilot customers. Most clients are in the post-implementation stage, expressing satisfaction with coverage, flexibility, and value for money, but with some concerns around costs, analytics, and over-reliance on a single vendor. Themes include strong brand/building capabilities, campaign flexibility, and agency-led decision making. Overall Customer Sentiment: Positive

Who reviewed oOh!

Total customers 11 10 current · 1 former
Reviews growth +11 in six months
Seniority of respondents
  • C-Suite 90% (10)
  • Director 10% (1)
Finance Leader Not specified NPS 9 Will renew
Operations Manager C-Suite NPS 6
Engineering Executive C-Suite NPS 9

Employer names and spend open in the full report, along with the other 8 customers.

Everything 11 customers told us about oOh!.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

36 Net Promoter Score, from 11 scored reviews
  • Promoters 6
  • Passives 3
  • Detractors 2

Praised

  • High Campaign Impact and Brand Building
  • Tailored Customer Experience and Value Add
  • National Coverage and Tactical Flexibility
  • Location-Targeted Audience Data

Criticised

  • Competitive Digital Innovation
  • Pressure from Digital and Agency Policy
  • Added Value Misalignment
  • Cost Relative to ROI

What customers say

High Campaign Impact and Brand Building
“oOh!'s extensive network, top-tier locations, and digital out-of-home capabilities make it a cornerstone for building strong brand awareness and campaign reach.”
Tailored Customer Experience and Value Add
“The tailored site recommendations and campaign support, including bonuses and site walkthroughs, have consistently provided a valuable, personalized experience.”
National Coverage and Tactical Flexibility
“I rely on oOh! for its unmatched national panel coverage, which lets us tailor campaigns to diverse needs across both urban and regional locations.”

Renewal intent

Plan to renew 50%
  • Will renew 4
  • Undecided 4
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 33% 6 answers
  • Director 100% 1 answer
  • Not specified 100% 1 answer
  • 9/10 Average score from customers who will renew
  • 7.3/10 Average score from undecided customers

Top alternatives

Most weighed by oOh! customers

Report

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