Optimove
Optimove is a customer-led marketing platform that combines a customer data platform with AI-driven orchestration to help consumer brands plan, personalize, and measure multichannel marketing campaigns. Its software ingests and unifies customer data, builds predictive segments, and automates individualized messaging across email, mobile, web, and other channels to increase retention and lifetime value. The company generates revenue through subscription-based SaaS licenses and related services for marketing, CRM, and growth teams.
- Customer Data Platform
- Marketing Automation
- Marketing Analytics & Attribution
- Revenue
- $65.0M
- Employees
- 450
- Founded
- 2009
- Headquarters
- New York City, United States of America
What 7 Arbolus experts think of Optimove
NPS scores are skewed toward the positive, with one Promoter (NPS 10), one Detractor (NPS 3), and the remainder clustered as Passives (7–9). Renewal intent is strong among high spend and long-tenure customers, with only one respondent indicating no intention to renew. The majority of customers are in the More Than 1 Year implementation stage, suggesting high stickiness. Key quantitative themes include positive experience among high spenders and within gaming/retail, contrasted by lower sentiment in marketing services.Positive
Who reviewed Optimove
- C-Suite 86% (6)
- Director 14% (1)
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Sentiment
28 Net Promoter Score, from 7 scored reviews- Promoters 3
- Passives 3
- Detractors 1
Cumulative NPS by month
+1 over 6 months- Jul 7
- Feb 6
- Mar 7
- Jun 7
- Jul 7
- Sep 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 29 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 50%Plan to renew, by seniority
- 67% 3 answers
- 0% 1 answer
- 8.5/10 Average score from customers who will renew
- 8/10 Average score from undecided customers
- 3/10 Average score from customers not renewing
Top alternatives
Most weighed by Optimove customers
More in Data & Analytics and Marketing & Advertising
Other companies in both categories with a customer report.
For people who use Optimove
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