Optimizely
Optimizely is a digital experience platform provider that offers content management, experimentation, commerce, and personalization software to help enterprises optimize and orchestrate their web and digital channels. The company serves mid-market and large organizations across industries, generating revenue through subscriptions to its cloud-based platform and related professional services. Its tools enable marketing, product, and digital teams to test, analyze, and improve customer experiences at scale.
- Marketing Automation
- Product Analytics & Feedback
- Business Intelligence & Dashboards
- Revenue
- $350.0M
- Employees
- 1,500
- Founded
- 2010
- Headquarters
- Minneapolis, United States of America
What 48 Arbolus experts think of Optimizely
NPS scores for Optimizely are generally positive, with the majority of experts rating it between 7 and 10. Renewal intent is highest among mid and high spenders and those with more than a year of implementation. Key expert themes include praise for robust testing capabilities and positive impact on workflow efficiency. Concerns are centered on pricing, resource intensity, and the need for simpler self-service functionality. Sentiment is especially positive among teams with mature experimentation needs and dedicated resources.Overall Customer Sentiment: Positive
Who reviewed Optimizely
- C-Suite 66% (32)
- Director 32% (15)
- Manager 2% (1)
Employer names and spend open in the full report, along with the other 45 customers.
Everything 48 customers told us about Optimizely.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
10 Net Promoter Score, from 48 scored reviews- Promoters 15
- Passives 23
- Detractors 10
Cumulative NPS by month
+0 over 6 months- Apr 8
- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
Net Promoter Score across 4 reviews, accumulated up to each month. Category median 20 across 4 companies.
Praised
- AI-Enhanced Automation
- Self-Service User Experience
- Integration and Full-Funnel Optimization
- Supports Large-Scale Experimentation
Criticised
- Implementation and Maintenance Burden
- Cost and Complexity for Smaller Teams
- Resource and Support Limitations
- Competitive AI Capabilities
What customers say
Renewal intent
Plan to renew 53%Plan to renew, by seniority
- 52% 25 answers
- 55% 11 answers
- 8.5/10 Average score from customers who will renew
- 7.5/10 Average score from undecided customers
- 5.3/10 Average score from customers not renewing
Top alternatives
Most weighed by Optimizely customers
Report
More in Data & Analytics and Marketing & Advertising
Other companies in both categories with a customer report.
For people who use Optimizely
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