NP Digital

npdigital.com · San Diego, United States of America

NP Digital is a digital marketing agency that provides performance marketing services including SEO, paid media, content marketing, and conversion optimization to mid-market and enterprise clients. The company generates revenue through retainer-based and project-based agency services, as well as training and consulting offerings. It serves clients globally across a range of industries, focusing on measurable growth in online traffic and revenue.

  • Digital & Marketing Agency Services
  • SEO & Content Marketing
  • Marketing Analytics & Attribution
Revenue
$120.0M
Employees
900
Founded
2017
Headquarters
San Diego, United States of America

What 16 Arbolus experts think of NP Digital

NPS scores are clustered in the 5-9 range, with a notable presence of both moderate advocates and some detractors, averaging toward a favorable but not overwhelmingly enthusiastic stance. 60% of respondents express positive renewal intent, while others remain unsure, especially in mid-spend categories and among Influencer roles. Most customers are either in long-term adoption or advanced implementation stages, signaling good stickiness, but concerns for areas of improvement persist. Key feedback themes highlight strategic value, ROI, team expertise, and the importance of ongoing innovation for maintaining satisfaction.Overall Customer Sentiment: Positive

Who reviewed NP Digital

Total customers 16 15 current · 1 former
Reviews growth +6 in six months
Seniority of respondents
  • C-Suite 31% (5)
  • Director 50% (8)
  • Manager 19% (3)
Marketing Leader Director NPS 5 Undecided
Product Leader Director NPS 6 Undecided
Engineering Leader Manager NPS 8 Will renew

Employer names and spend open in the full report, along with the other 13 customers.

Everything 16 customers told us about NP Digital.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

-25 Net Promoter Score, from 16 scored reviews
  • Promoters 2
  • Passives 8
  • Detractors 6

Cumulative NPS by month

+0 over 6 months
  • Aug 7
  • Feb 7
  • Mar 7
  • Apr 7
  • May 7
  • Aug 7

Net Promoter Score across 2 reviews, accumulated up to each month. Category median -6 across 2 companies.

Praised

  • Omni-Channel & Creative Expertise
  • Consistent ROI and Value for Money
  • Strategic Value Delivery
  • AI Algorithm Enhancement

Criticised

  • AI or Competitive Innovation Replacing Value
  • Switch Linked to Performance Gaps
  • Client Churn if Value Plateau Occurs
  • Conditional Retention on AI Algorithm Evolution

What customers say

Omni-Channel & Creative Expertise
“I benefit from their blend of creative and performance, as well as their omni-channel expertise.”
Consistent ROI and Value for Money
“I appreciate the good value for money, team expertise, and availability they provide.”
Strategic Value Delivery
“I see significant value being delivered to our business, especially in digital performance channels.”

Renewal intent

Plan to renew 46%
  • Will renew 6
  • Undecided 7
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 33% 3 answers
  • Director 50% 8 answers
  • Manager 50% 2 answers
  • 7.8/10 Average score from customers who will renew
  • 6.4/10 Average score from undecided customers

Top alternatives

Most weighed by NP Digital customers

Report

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