Claritas, LLC
Claritas, LLC is a data and analytics company that provides audience segmentation, consumer insights, and marketing measurement solutions to brands, agencies, and media companies. It combines proprietary datasets with analytics platforms and services to help clients identify, target, and measure high-value consumer audiences across channels. The company generates revenue through subscriptions to its data and software products as well as related analytics and consulting services.
- Marketing Analytics & Attribution
- Customer Data Platform
- Revenue
- $120.0M
- Employees
- 450
- Founded
- 1971
- Headquarters
- New York City, United States of America
What 8 Arbolus experts think of Claritas, LLC
NPS scores range from 2 to 10, with a mean leaning moderately positive. 43% of respondents demonstrate clear renewal intent, while 43% are uncertain and 14% indicate no intent to renew. Stickiness is high for most customers, with 71% having over 1 year of implementation. Key themes include high satisfaction among high spend/long-term users and lingering uncertainty among Users with shorter tenure and unknown spend. Overall Customer Sentiment: Neutral
Who reviewed Claritas, LLC
- C-Suite 50% (4)
- Director 25% (2)
- Manager 25% (2)
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Sentiment
12 Net Promoter Score, from 8 scored reviews- Promoters 3
- Passives 3
- Detractors 2
Cumulative NPS by month
+0 over 5 months- Jun 7
- Jul 6
- Jun 8
- Oct 7
- May 7
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 12 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 43%Plan to renew, by seniority
- 67% 3 answers
- 0% 2 answers
- 50% 2 answers
- 8/10 Average score from customers who will renew
- 8.3/10 Average score from undecided customers
- 2/10 Average score from customers not renewing
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