Cloudinary, Ltd.
Cloudinary provides a cloud-based platform for managing, optimizing, and delivering images and videos for web and mobile applications, enabling developers and marketers to automate media workflows and improve site performance. The company offers APIs, SDKs, and a content-aware media pipeline that integrates with popular development frameworks, CMSs, and e-commerce platforms. It generates revenue through subscription-based SaaS plans and enterprise contracts.
- Cloud Infrastructure & Hosting
- Content & Digital Asset Management
- API Management & Integration
- Revenue
- $90.0M
- Employees
- 500
- Founded
- 2012
- Headquarters
- Santa Clara, United States of America
What 44 Arbolus experts think of Cloudinary, Ltd.
NPS is strongly positive, with a concentration of scores at 9 and 10 from both users and influencers, suggesting high levels of advocacy. Renewal intent among high spenders and influencers is predominantly 'Yes', reflecting stickiness, while mid- and low-level spenders or pilots are less certain. Most experts are in the 'MoreThan1Year' adoption stage, indicating mature implementations. Key themes include robust API-driven automation, strong operational support, and reservations about complex pricing and vendor lock-in.Overall Customer Sentiment: Positive
Who reviewed Cloudinary, Ltd.
- C-Suite 50% (22)
- Director 10% (4)
- Manager 40% (18)
Employer names and spend open in the full report, along with the other 41 customers.
Everything 44 customers told us about Cloudinary, Ltd..
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
38 Net Promoter Score, from 44 scored reviews- Promoters 27
- Passives 7
- Detractors 10
Cumulative NPS by month
-1 over 6 months- May 9
- Jun 8
- Jul 9
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 3 reviews, accumulated up to each month. Category median 38 across 3 companies.
Praised
- Effortless Media Transformation
- Optimized Performance and SEO Benefits
- Unified Developer and Marketing Workflows
- Open Architecture to Reduce Lock-in
Criticised
- Open-Source and Edge-Native Alternatives
- Competition from Native Cloud Tools
- AI Transforming Asset Management
- Vendor Lock-in Due to Asset URLs
What customers say
Renewal intent
Plan to renew 75%Plan to renew, by seniority
- 88% 8 answers
- 0% 2 answers
- 100% 1 answer
- 100% 1 answer
- 8.7/10 Average score from customers who will renew
- 8/10 Average score from undecided customers
- 9/10 Average score from customers not renewing
Top alternatives
Most weighed by Cloudinary, Ltd. customers
Report
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