Arbolus Intelligence

CoLoyalty

coloyalty.com · New York City, United States of America

CoLoyalty is a technology company that provides a platform for managing and optimizing loyalty and rewards programs for businesses. It focuses on helping brands and merchants design, operate, and analyze customer loyalty initiatives to increase engagement and repeat purchases. Revenue is generated through software licensing and related services to enterprise and mid-market clients.

  • Marketing Automation
  • Customer Data Platform
Listed in
Revenue
$3.0M
Employees
25
Founded
2019
Headquarters
New York City, United States of America

What 14 Arbolus experts think of CoLoyalty

NPS scores cluster in the 7–10 range, with a larger proportion of promoters (8–10) and a smaller group of detractors (one 4 and one 6). Renewal intent is mixed: only one clear 'Yes', one explicit 'No' and several expressing uncertainty, suggesting stickiness is challenged by integration and cost concerns. Most customers have implemented CoLoyalty for over one year, indicating reasonable product maturity and adoption, although there is one customer currently offboarding. Key feedback themes include strength in multi-brand capability and scalability, but persistent requests for stronger analytics, AI-driven personalization, and easier integrations.Overall Customer Sentiment: Neutral

Who reviewed CoLoyalty

Total customers 14 14 current · 0 former
Reviews growth +14 in six months
Seniority of respondents
  • C-Suite 71% (10)
  • Director 14% (2)
  • Manager 14% (2)
Revenue Executive C-Suite NPS 7 Undecided Submitted Jul 2026
Operations Partner C-Suite NPS 10 Submitted Jul 2026
Finance Leader Director NPS 8 Will renew Submitted Jul 2026

Employer names and spend open in the full report, along with the other 11 customers.

Everything 14 customers told us about CoLoyalty.

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Sentiment

7 Net Promoter Score, from 14 scored reviews
  • Promoters 3
  • Passives 9
  • Detractors 2

Praised

  • Reduces Internal Development Burden
  • Scalability for Growing Programs
  • Supports Complex Multi-Brand Programs
  • AI-Driven Personalization

Criticised

  • AI and Personalization Limitations
  • Integration Challenges
  • Lack of Deep Real-Time Analytics
  • Scalability and Performance Gaps

What customers say

Reduces Internal Development Burden
“Using CoLoyalty helps avoid the cost and complexity of building our own underlying loyalty infrastructure.”
Scalability for Growing Programs
“The platform scales with higher transaction and customer volumes, making it suitable as we expand our loyalty offerings.”
Supports Complex Multi-Brand Programs
“I find CoLoyalty valuable for managing loyalty schemes where several brands participate, making it easier to coordinate engagement.”

Renewal intent

Plan to renew 13%
  • Will renew 1
  • Undecided 6
  • Not renewing 1

Plan to renew, by seniority

  • C-Suite 0% 6 answers
  • Director 100% 1 answer
  • Manager 0% 1 answer
  • 8/10 Average score from customers who will renew
  • 6.7/10 Average score from undecided customers
  • 6/10 Average score from customers not renewing

Report

Customer Report - Jul 2026 Jul 2026 14 + 0

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