CleverTap
CleverTap is a customer engagement and retention platform that helps consumer brands analyze user behavior and run personalized, omnichannel marketing campaigns across mobile apps, web, and other digital touchpoints. Its SaaS platform combines analytics, segmentation, and campaign orchestration so marketing and product teams can increase user retention, lifetime value, and growth. The company generates revenue through subscription-based software licenses and related services for enterprises and digital-first businesses globally.
- Marketing Automation
- Customer Data Platform
- Product Analytics & Feedback
- Revenue
- $65.0M
- Employees
- 650
- Founded
- 2013
- Headquarters
- Walnut Cove, United States of America
What 107 Arbolus experts think of CleverTap
NPS distribution is weighted toward 8–10 (Promoter) among high-spending digital and finance companies, with more mixed responses (5–7) from lower spend and simple-use-case teams. Renewal intent is strong among heavy users, and implementation stickiness is highest for advanced lifecycle and automation adopters. Key feedback themes: impactful retention tools, powerful segmentation, and real-time event processing are valued, but pricing escalation, learning curve, and reporting complexity are common concerns. Overall Customer Sentiment: Positive
Who reviewed CleverTap
- C-Suite 65% (70)
- Director 24% (26)
- Manager 11% (12)
Employer names and spend open in the full report, along with the other 104 customers.
Everything 107 customers told us about CleverTap.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
26 Net Promoter Score, from 107 scored reviews- Promoters 36
- Passives 63
- Detractors 8
Cumulative NPS by month
+0 over 6 months- Apr 8
- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
Net Promoter Score across 10 reviews, accumulated up to each month. Category median 26 across 10 companies.
Praised
- Autonomous Campaign Optimization
- AI Native Platform Evolution
- Deeper Data Warehouse Integrations
- Real-Time Engagement Automation
Criticised
- Pricing Escalation and Cost Control
- Integration and Data Portability
- AI-Driven Competition
- Limited Deep AI Features
What customers say
Renewal intent
Plan to renew 49%Plan to renew, by seniority
- 50% 52 answers
- 47% 19 answers
- 43% 7 answers
- 8.4/10 Average score from customers who will renew
- 7.7/10 Average score from undecided customers
- 7.6/10 Average score from customers not renewing
Top alternatives
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Report
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