CITRUSAD
CitrusAd is a retail media technology company that provides a self-serve, white-label advertising platform enabling retailers to monetize their ecommerce sites and apps with sponsored product listings and display ads. Brands and agencies use the platform to run targeted, performance-based campaigns directly within retailer digital properties, with real-time reporting and optimization. CitrusAd generates revenue through SaaS and media fees charged to retailers and advertisers using its platform.
- Marketing Automation
- Advertising Technology
- Data Integration & ETL
- Revenue
- $65.0M
- Employees
- 260
- Founded
- 2017
- Headquarters
- Australia
What 13 Arbolus experts think of CITRUSAD
NPS scores are distributed as follows: two promoters (NPS 10), four passives (NPS 7–8), and four detractors (NPS 3–6). 67% of high spenders show strong renewal intent; however, 33% of influencers with mid spend indicate non-renewal and low NPS. Adoption is mature, with 70% in 'more than 1 year' implementation and 20% in early or pilot phases. The strongest themes are high longevity adoption among users and stickiness among high spenders, offset by dissatisfaction among some influencers. Overall Customer Sentiment: Neutral-Positive
Who reviewed CITRUSAD
- C-Suite 54% (7)
- Director 31% (4)
- Manager 15% (2)
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Sentiment
-15 Net Promoter Score, from 13 scored reviews- Promoters 2
- Passives 7
- Detractors 4
Cumulative NPS by month
+1 over 6 months- Jan 6
- Mar 7
- May 7
- Jun 7
- Jul 7
- Aug 7
Net Promoter Score across 1 reviews, accumulated up to each month. Category median -15 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 25%Plan to renew, by seniority
- 25% 4 answers
- 10/10 Average score from customers who will renew
- 5.7/10 Average score from customers not renewing
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