Brandfolder
Brandfolder is a digital asset management platform that helps organizations centralize, organize, and distribute brand and marketing assets such as images, videos, and creative files. It serves marketing, creative, and brand teams by providing cloud-based tools for asset storage, permissions, collaboration, and performance analytics, typically sold on a subscription (SaaS) basis. The company is part of Smartsheet and integrates with creative, marketing, and productivity ecosystems to support brand consistency and content operations.
- Content & Digital Asset Management
- Marketing Analytics & Attribution
- Revenue
- $35.0M
- Employees
- 200
- Founded
- 2012
- Headquarters
- Denver, United States of America
What 23 Arbolus experts think of Brandfolder
NPS scores are strong, with the majority of responses between 8 and 10, indicating high satisfaction, especially among Influencers and high spenders. Renewal intent is robust, with most experts expressing intent to continue, especially in enterprise marketing and technology roles. Stickiness is high, with long-tenure users and platform integration reported; only isolated uncertainty on renewal appears among lower spenders or those needing deeper features. Expert feedback highlights ease of use, reliability, and governance as key strengths, with noted improvement areas in video and AI. Overall Customer Sentiment: Positive
Who reviewed Brandfolder
- C-Suite 76% (17)
- Director 24% (6)
Employer names and spend open in the full report, along with the other 20 customers.
Everything 23 customers told us about Brandfolder.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
13 Net Promoter Score, from 23 scored reviews- Promoters 10
- Passives 6
- Detractors 7
Cumulative NPS by month
+1 over 6 months- Dec 7
- Jan 8
- May 8
- Jun 8
- Jul 8
- Aug 8
Net Promoter Score across 5 reviews, accumulated up to each month. Category median 32 across 5 companies.
Praised
- Ease of Use for Business Users
- Adoption by Non-Technical Users
- Enterprise-Scale Reliability
- Expanding Partner Portals/Transformation
Criticised
- Insufficient Integration Capabilities
- Limited AI and Video Performance
- Cost Sensitivity for Feature Set
- Feature Gaps Drive Vendor Review
What customers say
Renewal intent
Plan to renew 72%Plan to renew, by seniority
- 75% 12 answers
- 60% 5 answers
- 100% 1 answer
- 8.5/10 Average score from customers who will renew
- 6.6/10 Average score from undecided customers
Top alternatives
Most weighed by Brandfolder customers
Report
More in Data & Analytics and Workplace & Productivity
Other companies in both categories with a customer report.
For people who use Brandfolder
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