Twilio

twilio.com · San Francisco, United States of America

Twilio is a cloud communications platform that provides APIs for messaging, voice, email, and customer engagement, enabling developers and businesses to embed communications and customer interaction workflows into their applications. It serves companies across industries from startups to large enterprises, monetizing through usage-based and subscription pricing for its communication and customer engagement services.

  • Communications & Meetings
  • API Management & Integration
  • Customer Support & Help Desk
Revenue
$4.1B
Employees
6,200
Founded
2008
Headquarters
San Francisco, United States of America

What 69 Arbolus experts think of Twilio

NPS scores are skewed positive, with 70% scoring 8-10, especially among high spenders and IT executives. Renewal intent aligns: over half indicate intent to renew, though some mid- and low-spenders are unsure due to cost. Most users are well-integrated, with only 15% offboarding or unsure. Key feedback themes are global reliability, strong APIs, positive developer experience, but ongoing cost sensitivity and regional pricing competition. Overall Customer Sentiment: Positive

Who reviewed Twilio

Total customers 69 58 current · 11 former
Reviews growth +40 in six months
Seniority of respondents
  • C-Suite 67% (46)
  • Director 27% (19)
  • Manager 6% (4)
Strategy Partner Not specified NPS 10 Will renew
Executive C-Suite NPS 9 Will renew
Product Leader C-Suite NPS 9 Will renew

Employer names and spend open in the full report, along with the other 66 customers.

Everything 69 customers told us about Twilio.

Employer names, spend, renewal intent and every written answer behind the numbers on this page.

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Sentiment

34 Net Promoter Score, from 69 scored reviews
  • Promoters 37
  • Passives 19
  • Detractors 13

Cumulative NPS by month

+0 over 6 months
  • May 8
  • Jun 8
  • Jul 8
  • Aug 8
  • Sep 8
  • Oct 8

Net Promoter Score across 8 reviews, accumulated up to each month. Category median 31 across 8 companies.

Praised

  • Reliability and Uptime
  • Global Infrastructure and Multi-Channel Support
  • Comprehensive Developer Documentation
  • Market-Specific Customization

Criticised

  • Rising Costs at Scale
  • Tiered Pricing Availability
  • Limited Customization Compared to Niche Vendors
  • Cost Sensitivity at Scale

What customers say

Reliability and Uptime
“I find Twilio's uptime to be very solid, making it a premium and reliable platform for our use case.”
Global Infrastructure and Multi-Channel Support
“I think Twilio really stands out for its global infrastructure and the ability to integrate multiple channels from a single platform.”
Comprehensive Developer Documentation
“I had a very positive experience with Twilio because it was well documented, and our developers found implementation easy.”

Renewal intent

Plan to renew 67%
  • Will renew 36
  • Undecided 13
  • Not renewing 5

Plan to renew, by seniority

  • C-Suite 71% 34 answers
  • Director 69% 13 answers
  • Manager 33% 3 answers
  • Not specified 50% 4 answers
  • 8.8/10 Average score from customers who will renew
  • 7.5/10 Average score from undecided customers
  • 6/10 Average score from customers not renewing

Top alternatives

Most weighed by Twilio customers

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