Aspen Marketing Services
Aspen Marketing Services is a marketing services and customer engagement agency that operates as part of Epsilon, providing data-driven direct marketing, loyalty, and digital marketing programs for brands across industries. The company helps clients acquire, retain, and grow customers through targeted campaigns, analytics, and integrated marketing execution. It generates revenue through agency fees, managed services, and campaign execution contracts.
- Digital & Marketing Agency Services
- Marketing Analytics & Attribution
- Customer Data Platform
- Revenue
- $120.0M
- Employees
- 800
- Founded
- 1986
- Headquarters
- Chicago Loop, United States of America
What 6 Arbolus experts think of Aspen Marketing Services
NPS scores are distributed as follows: 33% in the 9–10 promoter range (Head of Data & Analytics, Principal Director), 50% in the 7–8 passive range, and 17% at 5 (user). Renewal intent is positive for 67% of relevant responses, uncertain for 33%. Stickiness varies, with 50% in extended use (>1 year), 33% with unclear implementation stage, and 17% in onboarding/offboarding. The dominant positive themes include long-term value, especially in large organizations.Overall Customer Sentiment: Positive
Who reviewed Aspen Marketing Services
- C-Suite 83% (5)
- Director 17% (1)
Employer names and spend open once the report publishes.
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Sentiment
16 Net Promoter Score, from 6 scored reviews- Promoters 2
- Passives 3
- Detractors 1
Cumulative NPS by month
+1 over 3 months- Mar 7
- Aug 8
- Sep 8
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 16 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 67%Plan to renew, by seniority
- 67% 3 answers
- 8/10 Average score from customers who will renew
- 7/10 Average score from undecided customers
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