Interpublic Group (IPG)
Interpublic Group (IPG) is a global advertising and marketing services holding company that owns and operates networks and agencies providing advertising, media buying, public relations, digital marketing, and data-driven marketing solutions for brands worldwide. It generates revenue primarily through fees and commissions for creative, media, and marketing services delivered via agencies such as McCann, FCB, MullenLowe, Mediabrands, and Weber Shandwick. IPG serves large enterprises and global brands across industries, helping them plan, execute, and measure marketing and communications campaigns.
- Digital & Marketing Agency Services
- Revenue
- $10.0B
- Employees
- 58,000
- Founded
- 1961
- Headquarters
- New York City, United States of America
What 14 Arbolus experts think of Interpublic Group (IPG)
NPS scores cluster in the 7–9 range, with one outlier at 4. 75% of responses indicate high renewal intent, including all major spenders. Stickiness is strong: the majority are in the MoreThan1Year implementation stage, with only one in Pilot and one OffBoarding. The main themes are overall satisfaction, particularly among high spenders, and retention risk where renewal intent is not clear.Overall Customer Sentiment: Positive
Who reviewed Interpublic Group (IPG)
- C-Suite 77% (11)
- Director 23% (3)
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Sentiment
7 Net Promoter Score, from 14 scored reviews- Promoters 3
- Passives 9
- Detractors 2
Cumulative NPS by month
-1 over 6 months- Feb 8
- Mar 8
- May 8
- Jun 8
- Jul 8
- Sep 7
Net Promoter Score across 1 reviews, accumulated up to each month. Category median 7 across 1 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 63%Plan to renew, by seniority
- 50% 6 answers
- 100% 1 answer
- 100% 1 answer
- 7.2/10 Average score from customers who will renew
- 7/10 Average score from undecided customers
- 8/10 Average score from customers not renewing
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