Aarki
Aarki is a mobile advertising and marketing technology company that provides a demand-side platform (DSP) for programmatic user acquisition and retargeting, primarily for mobile app developers and brands. It uses machine learning and creative optimization to buy ad inventory across exchanges and deliver personalized ads that drive installs and in-app engagement. The company generates revenue by managing and optimizing ad spend for clients on a performance and media-buying fee basis.
- Marketing Automation
- Marketing Analytics & Attribution
- Revenue
- $30.0M
- Employees
- 150
- Founded
- 2010
- Headquarters
- Sunnyvale, United States of America
What 8 Arbolus experts think of Aarki
NPS scores for Aarki are high, with two experts giving perfect 10s, others scoring between 6 and 9, and no low scores reported. There is strong renewal intent from longer-tenured and higher-spending users, with pilot-stage and first-year customers expressing more uncertainty. Stickiness is evidenced by multi-year implementations in half the experts surveyed. The dominant sentiment themes are consistent campaign performance, satisfaction with creative optimization, and recommendations for increased budget allocation. There are concerns about dashboard transparency and third-party integration, particularly among high-spending Influencers.Overall Customer Sentiment: Positive
Who reviewed Aarki
- C-Suite 57% (5)
- Director 29% (2)
- Manager 14% (1)
Employer names and spend open in the full report, along with the other 5 customers.
Everything 8 customers told us about Aarki.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
37 Net Promoter Score, from 8 scored reviews- Promoters 4
- Passives 3
- Detractors 1
Cumulative NPS by month
+0 over 5 months- Sep 8
- Oct 9
- May 9
- Jul 8
- Aug 8
Net Promoter Score across 5 reviews, accumulated up to each month. Category median 7 across 5 companies.
Praised
- Consistently Strong Campaign Performance
- Creative Optimization and AI
- Positive Budget Outlook and ROI
- Enhanced Campaign Reporting
Criticised
- Risk of Budget Diversion
- Switching to Competitors
- Competitive AI Advancements
- Integration Hassles
What customers say
Renewal intent
Plan to renew 40%Plan to renew, by seniority
- 33% 3 answers
- 50% 2 answers
- 9/10 Average score from customers who will renew
- 8.3/10 Average score from undecided customers
Top alternatives
Most weighed by Aarki customers
Report
More in Data & Analytics and Marketing & Advertising
Other companies in both categories with a customer report.
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