AB Tasty (Acquired by Wingify)
AB Tasty is a digital experience optimization platform that provides A/B testing, personalization, feature management, and experimentation tools for marketing, product, and e-commerce teams. Its SaaS platform helps businesses test and optimize website and app experiences to improve conversion rates and customer engagement. The company generates revenue through subscription-based software licenses and related services for mid-market and enterprise customers.
- Product Analytics & Feedback
- Marketing Analytics & Attribution
- E-commerce Platforms & Storefronts
- Revenue
- $45.0M
- Employees
- 300
- Founded
- 2013
- Headquarters
- Paris, France
What 15 Arbolus experts think of AB Tasty (Acquired by Wingify)
The NPS distribution is centered around 7–9, with an average in the 8 range and few scores below 7, indicating moderate-to-strong satisfaction. 23% of respondents indicate clear renewal intent, with a majority (54%) unsure and 8% indicating no intent to renew. Implementation stages range from recent adopters to mature users, with some customers in offboarding or pilot stages. The key quantitative theme is reliable product satisfaction but some uncertainty regarding long-term commitment, especially for those in pilot or early implementation. Overall Customer Sentiment: Neutral
Who reviewed AB Tasty (Acquired by Wingify)
- C-Suite 43% (6)
- Director 29% (4)
- Manager 29% (4)
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Sentiment
7 Net Promoter Score, from 14 scored reviews- Promoters 2
- Passives 11
- Detractors 1
Cumulative NPS by month
+0 over 6 months- Jan 8
- Sep 8
- Dec 8
- May 8
- Jun 8
- Jul 8
Net Promoter Score across 2 reviews, accumulated up to each month. Category median 8 across 2 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 38%Plan to renew, by seniority
- 20% 5 answers
- 50% 4 answers
- 33% 3 answers
- 100% 1 answer
- 8.2/10 Average score from customers who will renew
- 7.6/10 Average score from undecided customers
- 6/10 Average score from customers not renewing
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