adjoe GmbH

adjoe.io · Hamburg-Nord, Germany

adjoe GmbH is a mobile adtech company that provides user acquisition, monetization, and analytics solutions for app developers and advertisers, with a focus on rewarded advertising formats and gaming apps. It operates a global advertising platform that connects advertisers with mobile users and helps publishers increase revenue through SDK-based integrations. The company generates revenue by charging advertisers for media spend and sharing advertising revenue with app publishers.

  • Marketing Analytics & Attribution
  • Marketing Automation
  • Marketplace & Booking Platforms
Revenue
$35.0M
Employees
200
Founded
2017
Headquarters
Hamburg-Nord, Germany

What 6 Arbolus experts think of adjoe GmbH

The NPS scores are consistently high, with values between 8 and 9, and every respondent expresses a strong intent to renew their contracts with Adjoe. All users are in the MoreThan1Year implementation stage, indicating a mature and stable usage pattern. The most prominent theme in qualitative feedback is satisfaction with user engagement and campaign transparency, tempered by suggestions to improve real-time optimization and reporting capabilities.Overall Customer Sentiment: Positive

Who reviewed adjoe GmbH

Total customers 6 6 current · 0 former
Reviews growth +2 in six months
Seniority of respondents
  • C-Suite 67% (4)
  • Director 17% (1)
  • Manager 17% (1)
Marketing Leader Director NPS 8 Will renew
Product Leader C-Suite NPS 8 Will renew
Marketing Leader C-Suite NPS 8 Will renew

Employer names and spend open in the full report, along with the other 3 customers.

Everything 6 customers told us about adjoe GmbH.

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Sentiment

16 Net Promoter Score, from 6 scored reviews
  • Promoters 1
  • Passives 5
  • Detractors 0

Praised

  • Growth in Brand Campaigns
  • Deeper Reporting for Smart Decisions
  • Opportunity in Real-Time Analytics
  • User Engagement and Retention

Criticised

  • Loss of Brand-Focused Budgets
  • Reliance on Dashboard Features
  • Competition from Liftoff and Mintegral
  • Dependence on Dashboard Improvements

What customers say

User Engagement and Retention
“I recommend Adjoe for teams focusing on user quality and engagement—rewarded ad formats boost retention and deliver transparent results.”
Cost-Efficient User Acquisition
“What stood out was their pricing model, with post-install quality metrics closely aligning to our growth objectives.”
Campaign Performance Transparency
“I appreciate Adjoe's transparency in reporting—performance data is clear and reliable, making optimization easier.”

Renewal intent

Plan to renew 100%
  • Will renew 6
  • Undecided 0
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 100% 4 answers
  • Director 100% 1 answer
  • Manager 100% 1 answer
  • 8.2/10 Average score from customers who will renew

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