AdRoll
AdRoll is a marketing and advertising platform under NextRoll that provides retargeting, display, social, and email marketing tools for direct-to-consumer and ecommerce brands. Its software helps businesses run cross-channel campaigns, personalize ads, and measure performance to drive online sales and customer retention. AdRoll generates revenue through subscription plans and media spend-based fees for use of its platform and managed advertising services.
- Marketing Automation
- Marketing Analytics & Attribution
- Customer Data Platform
- Revenue
- $150.0M
- Employees
- 500
- Founded
- 2007
- Headquarters
- San Francisco, United States of America
What 25 Arbolus experts think of AdRoll
NPS distribution skews positive, with 70% scoring 8 or higher and no extreme detractors. 47% of respondents express clear renewal intent, with another 37% reporting 'Not Sure'. Stickiness is strong, with most experts reporting use for more than 1 year, especially among high-spend cohorts. Positive sentiment is most pronounced in long-term, high-spend relationships, where satisfaction correlates with integration success and marketing automation benefits.Overall Customer Sentiment: Positive
Who reviewed AdRoll
- C-Suite 52% (13)
- Director 43% (11)
- Manager 4% (1)
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Sentiment
20 Net Promoter Score, from 25 scored reviews- Promoters 8
- Passives 14
- Detractors 3
Cumulative NPS by month
+0 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 8
- Oct 8
Net Promoter Score across 4 reviews, accumulated up to each month. Category median 25 across 4 companies.
Written answers and themes publish with the full report.
Renewal intent
Plan to renew 55%Plan to renew, by seniority
- 27% 11 answers
- 78% 9 answers
- 100% 1 answer
- 100% 1 answer
- 8.4/10 Average score from customers who will renew
- 7.2/10 Average score from undecided customers
- 9/10 Average score from customers not renewing
Top alternatives
Most weighed by AdRoll customers
More in Data & Analytics and Marketing & Advertising
Other companies in both categories with a customer report.
For people who use AdRoll
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