Adform

adform.com · Copenhagen, Denmark

Adform is a global advertising technology company that provides a demand-side platform, supply-side platform, and ad server to help brands, agencies, and publishers plan, execute, and optimize digital advertising campaigns across channels. Its platform focuses on privacy-centric, ID-independent programmatic buying, data management, and analytics, generating revenue through SaaS licensing and media technology fees. Adform serves enterprise advertisers, media agencies, and publishers worldwide.

  • Marketing Automation
  • Marketing Analytics & Attribution
  • Data Integration & ETL
Revenue
$120.0M
Employees
850
Founded
2002
Headquarters
Copenhagen, Denmark

What 5 Arbolus experts think of Adform

NPS scores range from 6 to 10, with 67% of responses in the Promoter (NPS 9-10) range and the rest as Passives. 100% of respondents with renewal intent indicate willingness to renew. 83% have more than 1 year in implementation, showing stickiness. The majority of Users and Influencers report high satisfaction and intent to continue, especially in core sectors like media and telecom.Positive

Who reviewed Adform

Total customers 5 5 current · 0 former
Reviews growth +5 in six months
Seniority of respondents
  • C-Suite 40% (2)
  • Director 40% (2)
  • Manager 20% (1)
Data Leader Manager NPS 9
Marketing Leader Director NPS 6 Will renew
Marketing Leader C-Suite NPS 8 Will renew

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Sentiment

20 Net Promoter Score, from 5 scored reviews
  • Promoters 2
  • Passives 2
  • Detractors 1

Cumulative NPS by month

-1 over 4 months
  • Mar 9
  • Apr 8
  • Jul 8
  • Aug 8

Net Promoter Score across 3 reviews, accumulated up to each month. Category median 20 across 3 companies.

Written answers and themes publish with the full report.

Renewal intent

Plan to renew 100%
  • Will renew 2
  • Undecided 0
  • Not renewing 0

Plan to renew, by seniority

  • C-Suite 100% 1 answer
  • Director 100% 1 answer
  • 7/10 Average score from customers who will renew

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