Mailchimp
Mailchimp is a marketing automation and email marketing platform that enables small and mid-sized businesses to create, send, and analyze email campaigns and multichannel marketing programs. The company offers tools for audience management, marketing automation, landing pages, and basic CRM capabilities on a subscription and usage-based SaaS model. It serves businesses, agencies, and e-commerce merchants globally through self-service and paid plans.
- Marketing Automation
- Email Marketing
- Customer Data Platform
- Revenue
- $800.0M
- Employees
- 1,500
- Founded
- 2001
- Headquarters
- Atlanta, United States of America
What 144 Arbolus experts think of Mailchimp
NPS scores are mostly in the 7-9 range, with several promoters (NPS 9-10) highlighting reliability and usability, but also a notable share of detractors (NPS 4-6) pointing to rising costs and complexity. Renewal intent is mixed: some experts expect stable or increased spend, while others signal possible churn due to pricing or feature limitations. Stickiness is higher among long-term users with established campaign workflows. Main feedback themes are ease of use, automation, segmenting capabilities, and cost concerns as businesses scale.Overall Customer Sentiment: Positive
Who reviewed Mailchimp
- C-Suite 57% (82)
- Director 28% (40)
- Manager 15% (22)
Employer names and spend open in the full report, along with the other 141 customers.
Everything 144 customers told us about Mailchimp.
Employer names, spend, renewal intent and every written answer behind the numbers on this page.
Sentiment
1 Net Promoter Score, from 142 scored reviews- Promoters 39
- Passives 66
- Detractors 37
Cumulative NPS by month
-1 over 6 months- May 8
- Jun 8
- Jul 8
- Aug 8
- Sep 7
- Oct 7
Net Promoter Score across 11 reviews, accumulated up to each month. Category median 27 across 11 companies.
Praised
- AI-Driven Personalization and Automation
- Proactive Campaign Insights
- Lifecycle Intelligence Integration
- User-Friendly and Reliable
Criticised
- Competition from Integrated Platforms
- Disruption by AI-First Solutions
- Cost Sensitivity and Switching Risk
- Escalating Costs with Database Growth
What customers say
Renewal intent
Plan to renew 50%Plan to renew, by seniority
- 39% 61 answers
- 77% 31 answers
- 22% 9 answers
- 100% 2 answers
- 8.4/10 Average score from customers who will renew
- 7.3/10 Average score from undecided customers
- 6.2/10 Average score from customers not renewing
Top alternatives
Most weighed by Mailchimp customers
Report
More in Data & Analytics and Marketing & Advertising
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